Digitalisation makes it possible. The Swedish fashion giant H&M now provides online information about its products and production details.

Whether it’s Süddeutsche, Spiegel or ARD: the textile group H&M has often been criticised for the manufacturing conditions of its goods. Now the company is expanding its transparency offensive. What previously only applied to clothing from the Conscious Exclusive line is now being extended to all products. The online shop provides customers with precise details of the goods they are interested in. For each garment, H&M provides information such as the country of production, the name of the supplier, the name and address of the factory and the number of workers. In addition, customers can read more about the materials used for each product. The Group uses this information to help customers make well-informed and informed purchasing decisions. The new transparency level is now available in 47 H&M online stores. In the stationary store, consumers can access the information by scanning the price tag of a product with the H&M App.

H&M to use only sustainable materials as of 2030

Isak Roth, Sustainability Manager at H&M: “We are so proud to be the first global fashion retailer of our size to offer this level of product transparency. We want to show the world that this is possible. By being open and transparent about where our products are made, we hope to set a benchmark for our entire industry and encourage customers to make more sustainable choices. With transparency comes accountability – by giving transparency such an important place, we are helping to create a more sustainable fashion industry.” This information service is to be continuously expanded. The Group emphasizes that sustainability plays a major role in its corporate values. At present, 57 percent of the materials used by the H&M Group are recycled or sustainably obtained. This is an increase of 35 percent within one year. From 2030, only recycled materials or materials from other sustainable sources will be used.

Conventional cashmere will soon no longer be used at all

H&M uses the examples of two types of substance to show how this is to work. Already, 95 percent of the cotton used by the H&M Group is either recycled or sustainably produced. At the end of next year, the company will no longer purchase products made from conventional cotton. In addition, the Group is gradually phasing out the use of conventional cashmere. The company cites the following reason: “Although cashmere is well-known and popular for its soft feel and as a high-quality material, it also poses challenges for the environment and animal welfare.


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Link: The Swedish fashion giant H&M provides product-specific details on the manufacture of its clothing.

Image: H&M