The Italian brand il gufo extends its retail network and expands to London in the South Kensington district. In the boutique of Brompton Road 313, the collections for baby, boys and girls with accessories and shoes can now be purchased.

In keeping with the brand’s philosophy, all furniture in the London store is made of natural materials, free of adhesive and synthetic materials. Child and nature are the focus of the company. The concept of il gufo is accentuated on site by handmade decoration. Among other things, a large tree was made especially for the boutique in Milan and Paris and can now be found in all franchising shops.

“The interior of the new London boutique reflects the values and style of il gufo. Nordic design and light details made of hornbeam and oak loosen up the room and create a homely atmosphere,” says Alessandra Chiavelli, Managing Director of the brand and soul of the retail projects.

International expansion

In addition to the successful owner-managed branches in Milan, Rome, Treviso, Paris and New York, the brand intends to gain a further market for itself by expanding to London. Il gufo collections are available in over 450 stores and 45 countries worldwide.


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Image: il gufo