JOT Junior fashion starts into the new fair season with the children’s fashion trends of the future

From 11 to 12 February 2018, the trade fair for children’s fashion in Salzburg will be giving an insight into the wintery children’s fashion trends of 2018/19. Under the motto “Back to the future”, the Brandboxx sounds the bell for the fair season. In line with this topic, JOT Junior fashion has put together a colourful variety of brands to invite you on a fashionable journey back in time.

“In today’s world, it is a challenge for the trade fairs to grow, especially since we are relatively late in meeting our deadlines. However, with the right brand mix, our own service, our loyal – and new exhibitors for the retail trade, we always succeed in being a worthwhile ordering platform,” says Ulrike Charlotte Martin, Head of JOT Junior fashion.

This year, the children’s fashion fair is once again recording an increase in the number of exhibitors and can therefore score points by expanding its brand offering. For example, 80 different brands will be presented to visitors of the trade fair on an area of 2,000 square metres.

Trends of the future

The Danish label Hound, the Austrian brand Cheeky Apple and Add to bag (PT Clothing) will be exhibiting at the JOT for the first time this year.

“The trade fair is very important to us as it enables us to reach those customers in the western part of Austria more easily. We would like to see even more new customers acquired at the fair,” says Peter Bittner of Kidzwear.

Positive feedback from retailers

The absolute highlight will be a dance show on Sunday. “Our long-standing exhibitors give us constant feedback that our service is highly appreciated. We can score points with personal support and perfect all-round service. This is also confirmed by the steady increase in exhibitor numbers. I am looking forward to a successful trade fair!”, says Ulrike Charlotte Martin, Director of the fair Mmag.



Bild: JOT Juniormode


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