Since February 2019, Karen Pascha-Gladyshev has been the new Managing Director of Lego GmbH and is responsible for business in Germany, Austria and Switzerland. She succeeds Frédéric Lehmann, who has assumed the position of Senior Vice President in the REEMEA region of the Lego Group since January 1, 2019.

Karen Pascha-Gladyshev has worked for Procter & Gamble, British American Tobacco and L’Oreal, among others, and brings over 19 years of marketing and sales experience. Most recently, Gladyshev was Managing Director of L’Oréal Germany. For the time being, she will get to know the organisation and Lego culture before taking over the operative business on 1 March 2019.

Gladyshev focuses on innovations

Victor Saeijs, Senior Vice President Western Europe at Lego Group: “I look forward to working with Karen. She has a great passion for the Lego brand and I am confident that with her strong focus on innovation, her quest for open and honest feedback and her openness to new challenges she fits perfectly into the Lego culture. With a lot of leadership experience, she leads teams with great passion and humor. We look forward to working with Karen to enable children and parents to continue creative Lego experiences.”

Pascha-Gladyshev is also looking forward to the new challenge: “As a mother of two children, I can observe every day what creative gaming experiences can achieve. Therefore, I am very much looking forward to becoming part of this unique Lego world. In my opinion, the Lego brand is indispensable in children’s rooms, both in the form of the famous Lego brick and through the many experiences children have with the brand. I bring a lot of energy, curiosity and passion for leadership for my new role at Lego GmbH”.

Frédéric Lehmann remains with the Lego Group

Since October 2015 Frédéric Lehmann was General Manager & Vice President of Lego GmbH. During his time at Lego, he has driven the Lego strategy in the DACH region and thus paved the way for the coming years and played a decisive role in shaping it. Born in France, he has been Senior Vice President for REEMA (Russia, Eastern Europe, Middle East, Turkey & Africa) at Lego since 1 January 2019.


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Link: The highlights of Lego at the International Toy Fair 2019.

Image: Lego