KENZO Kids – a member of the Kidiliz Group – opens its first store in Hong Kong. “Harbour City”, the largest shopping center in the Chinese metropolis, will be the setting for children’s fashion trends of the French retail company in the future.

In optical harmony with the adult lines by Carol Lim and Humberto Leon and a large product range (clothing from 0 to 16 years), Kenzo Kids has developed into one of the leading premium children’s clothing brands worldwide in recent years. To date, Kenzo is represented in over 65 countries on all continents and has 45 branches in premium department stores around the world.

Systematic interior design

With the matching name “Bento Box”, the new store with a size of 40 square meters in Hong Kong’s largest mall, “Habour City”, is divided into various areas and reminds one of the typical Japanese Bento Box. The central glass cabinet presents key pieces from the current collection, surrounded by geometrically arranged shelving systems. Iconic yellow is intended to create the link to the brand DNA of Kenzo. Tiger-like stripes (key print of the “La Collection Memento N°2” collection) on the walls and carpet also visualize the brand DNA and are intended to create associations with China’s urban jungle.

The new Space marks the start of a series of brand events in Hong Kong.


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Image: PR