There are almost two weeks left for the Kickstarter campaign from the sustainable children’s label, Jake + Maya Kids, to reach its financing goal.

Sustainable living is a lifestyle that includes both a healthy diet and a responsible approach to consumption. Designer Tze Ching Yeung has made this life belief part of the DNA of her company’s brand.

The clothes from Jake + Maya Kids are long-lasting and grow with the child. This is her way to make the new generation aware of sustainable living. Slow fashion reduces the amount of thrown-away clothes, and the cuts are cleverly designed to reduce production waste to a minimum.

All Images: Jake + Maya Kids