Kids Now organizer Muveo announces that the Kids Now children’s fashion fair will once again feature the special area “Puzzles” in July. In this way, they support the specialized trade at the POS.

Kids Now will take place at the Rhein-Main Exhibition Center in Hofheim-Wallau again next weekend. From baby chic to denim to green fashion and accessories, many well-known brands are represented here. Exhibitors include Blue Effect, Blue Seven, Boboli, Oliver Kühn, Levi’s Kidswear, Pepe Jeans London, Petrol, Sanetta, Tumble ´N Dry and Vingino.

Special area “Puzzles”

Once again, the special area “Puzzles” will be there, where newcomers, accessory suppliers and service providers will present practical ideas for the effective expansion of the product range to trade visitors. “I believe that the future for the retail trade lies to some extent in individuality. Well-known brands are a must for every buyer. Though each product range should also include some surprising new brands,” says project manager Axel Fehse in a press release.

Additional business at the POS

“In addition to a well-assorted selection of brands, specialist dealers can score points with their customers above all through an innovative supplementary range. Even on a small budget, the shopping experience can be enhanced and offers the opportunity for “additional business” at the POS,” he continues. With the help of a shopping guide, the exhibiting labels are introduced and supported in contacting and processing the orders on site.

In the Kids Now foyer, visitors can get ideas for their own POS. Some mannequins and decoration ideas are presented in the so-called Trendspace. Among the participating manufacturers are: fella4stores and the Penther Formes Group.

After Hour for networking

Exhibitors and visitors should not miss the “Kids Now After Hour” on Saturday evening. The networking event offers a good opportunity to make valuable contacts in a relaxed atmosphere and to meet a mix of trade visitors from the retail, online trade, mail order, wholesale and purchasing associations. The aim is to create an overview of the industry and to gain decisive impressions for a better assessment of one’s own position in the market.

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Image: Kids Now