From 18.3 to 19.3, 30 experts and 200 participants from a wide variety of industries will illuminate the brand world of Generation Y and Z and address trend issues in children’s and teen marketing. The two-day congress offers a large platform for the latest developments in communication, brand and media behaviour, training and career aspirations of the young target group.

Children and young people are tomorrow’s customers. This makes them an attractive target group for brand managers. Kids.Teens & Marke deals with which brand experiences have to be offered in order to reach the target group.

Kids.Teens & Brand brings light into the darkness

On the first day of the event, 18.3, the focus will be on children and family marketing. The second day of the congress will be dedicated to training marketing and employer branding. 30 experts will address the question of how the age-appropriate integration of media and brands can look in practice. Lectures by well-known companies such as Luna media, Playmobil, Schleich, Astrid Lindgren Company or Bravo will provide practical insights into kids and teens marketing.

Presentations give insights into the wishes of youngsters

During the two days of the congress there will be various lectures on the main topics: Brand & brand values, Kids experiences, Brand & licence, Children’s media, Brand communication, Professions & brand and Media use.

On the first day of the event, 18 March, participants can look forward to the following programme:

Main stage, auditorium from 9.00 am:

How do brands get into the relevant set of kids?
Playmobil – more than toys
TikTok instead of Facebook – How kids and brands use social media in 2019
Children Communication 2019 – Everything Different?/Discussion

Auditorium from 11.30 am: Brand & brand values

Schleich on the move: from individual figures to game worlds and cooperations
The brand “Astrid Lindgren” and its future in the nursery!
From start-up to love brand: the ergobag strategy

Forum room from 11.30 am: Kids experiences

Kids Clubs of the Bundesliga & 2nd Bundesliga – Who are the fans of tomorrow?
Children’s and youth world of TSG Hoffenheim
Animal protection as a tourist magnet?! Arosa bear country
In 10 years to the biggest family city event in NRW

Auditorium from 14.30 hrs: Brand & License

What does a brand have to offer in order for license marketing to make sense?
The 1×1 of Licensing: Case Study “Shaun the Sheep
Opportunities & Risks of Online License Marketing
Learning from Hollywood – Storytelling convinces customers and opinion leaders

Forum room from 14.30 h: Children’s media

Kuschel – with the newspaper monster on the way on all channels
Augmented Reality brings textbooks to life
Germany’s first Dino Metal band for kids
Tiger Duck Club: Television suitable for children in times of You Tube & Co.

Auditorium from 16.30: Brand communication – Luna media

Brand perception of children and family
kindoo – Kids clothes and equipment easy to rent
Are kids & families bewitched by advertising?
Influencer marketing and its risks
Pros and cons of influencer marketing/discussion

Programme of the second day, 19 March 2019:

Main stage, auditorium from 9.00 am:

Volksbanken Raiffeisenbanken successfully communicate via influencers
Irony: The big trend of youth today?
Why youngfluencers are the influencers of the future/Interview
What are the Media & Trends 2019?/Discussion

Auditorium from 11.30 a.m.: Profession & Brand

From employment office to service promise
Full bent! Employers in the candidate dialogue
Online trainee recruiting at Henkel
Experiences, wishes & reality as an apprentice/discussion

Auditorium from 14.30 hrs: Media use

Story Making for Generation Z
Does brand confidence work with influencers?
eSport – Game, Gedaddel or Sport?
Bravo Sport as an influencer for sports enthusiast kids

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KIDS.TEENS & MARKE: Congress on child-friendly brand communication

 

Link: Kids.Teens & Marke provides insights into children’s and teenager marketing.

Image: Kids.Teens & Marke

//JP