The Kind + Jugend is well-fated: over 22,000 trade visitors from all over the world are expected at Kind + Jugend from 20 to 23 September. 1,250 suppliers will be exhibiting on an area of 110,000 square metres, an increase of around two percent compared to last year. According to Katharina C. Hamma, Managing Director of Koelnmesse GmbH, the continuing baby boom in Germany is also creating a “good investment climate” in the exhibition halls.

You are registering a small increase in the number of exhibitors. How high is the increase compared to last year?

Katharina C. Hamma, Managing Director of Koelnmesse GmbH: “In fact, the number of exhibitors again rose slightly this year, by almost two percent to around 1,250 companies. This is of course very pleasing, especially as the number of participating countries rose from 49 to 53. Kind + Jugend has now been on a constant upswing since 2004. For us, this confirms that the trade fair concept is working.

How will the distribution of the exhibitor areas look like this year?

The halls will present themselves as they did last year, i.e. we will be occupying Halls 10.1 and 10.2, Halls 11.1, 11.2 and 11.3 and Hall 4.1. In other words, Halls 4.1, 10.2 and 11.3 will present strollers, baby seats, carrying structures and accessories, and Hall 11.3 will also show fashion. Hall 10.1 will be home to the theme of textile living, together with lifestyle and home decoration as well as playing, learning and reading. Baby and children’s furniture can be found in Hall 11.1.

Thanks to last year’s comprehensive restructuring and replanning and above all to the addition of Hall 4.1, we were able to divide the segments even more clearly between the individual areas. This resulted in even clearer structures and an even better overview for buyers. This year we therefore had to deal primarily with fine tuning: new exhibitors had to be integrated, stand enlargements and stand reductions had to be implemented.

What effect does the continuing baby boom in Germany have on Kind + Jugend?

I would like to cautiously call it a “good investment climate”. More children also means more outfitting for babies and toddlers in families. The industry therefore shows a plus of 2.5 percent. Parents attach importance to quality, safety and design when purchasing products for their children, which often gives the industry the opportunity to optimize its products and drive innovation forward. So the mood is good. In addition, the baby boom is making the topic of young talent, education, living etc. an important topic for the future in the media and in public perception.This also has a positive effect.

What can be said about previous editions?

The positive development of Kind + Jugend is a very important confirmation for us. The measures taken in recent years have been well received and rewarded by the industry – both by manufacturers and retailers. The restructuring of the halls is an example of this. The expansion of the event program into a relevant pool of information and ideas with clear added value for trade fair participants has also proved its worth.  There is no comparable event in the world.

What new products and innovations will be presented at Kind + Jugend?

A brief general overview:

Safety, functionality and seating comfort are the central keywords for child car seats.  EU standards are a matter of course. Variable seats with swivel functions are being further developed. Great attention is paid to side impact protection. Apps are designed to keep an eye on the safety of children. Cooling or breathable materials ensure even more well-being and avoid heat accumulation. The colors are rather muted.

Safety and design are important aspects when it comes to children’s furniture. Here, too, the equipment grows with the child, especially if it has many functions and is durable. The sibling then also profits from it. Furniture with a plug-in system for easy assembly and conversion is popular. Light woods, pastel shades, grey and white, pink and blue can be found in the children’s room. Wood remains a popular material, even from sustainable sources.

The modular principle remains a central element of strollers. The stroller grow with the child.  They are also compatible with child car seats owing to many adjustable components.  Foldability is important, preferably with one hand. Space for two children is also popular.  Sun protection is also more important. The upholstery fabrics range from melange to patterned and will continue to be oriented towards the fashion industry in the coming season. Muted colors dominate, with frames also available in matte black. More important for many is the individual design, which can also be planned using 3D configurations, for instance.


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Link: More informations about the Kind + Jugend 2018

Image: Koelnmesse GmbH