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Last weekend it was time again, the Playtime took place in the beautiful atmosphere of the Parc Floral in Paris. In addition to the numerous playful, pioneering and defining collections for the F/W 17/18 season, the Luna Journal fashion editors devoted special attention to the newcomers in this issue. Which labels should be kept in mind? See our labels to watch:
Twist it up
Milou & Pilou’s girl fashion for 2-10-year-olds is manufactured locally in Barcelona from fibre to finished product. The young label is inspired by timeless design classics of the 1940s and creates a harmoniously nostalgic twist with modern elements.
Greetings from Iceland
YLUR is a homage to the beauty of the volcanic island, its nature and tradition. The knitwear uses a range of natural tones and combines modernity with times gone by. All collection pieces are handmade in Selfoss in the south of Iceland.
Michaela Buerger is the founder and designer of the Parisian knitwear brand that bears her name. She has been charming women for some time now with her unique and innovative designs. Since last year, her range also includes a children’s line. All the knitwear pieces are made by hand in the former Yugoslavia.
A little fox conquers the world
Sitamon Pholdee is a former beauty editor, stylist, and wife of Thai actor Jedsadaporn Pholdee. With Little Fox, she brings a promising and sophisticated children’s fashion label to the European market.
Lula’s loves Layering
Lulaland’s folkloristic designs of European chic originate in a design workshop in Brooklyn, NY, and from the pen of Lula Aldunate. Vibrant colours, playful patterns, and very different textures are wildly mixed and freely combined in layers, according to a mismatching principle.
Under the spell of the Coyotes
With the flair of elegant Parisians and a ”je ne sais quoi” attitude, the girls of the 4th arrondissement do the rounds as “Coyotes”, Parisian prairie wolves. The strong personalities are part of a fictional history hiding behind the young label les coyotes de Paris. At the beginning of 2017, the same company launched their first women’s line.
Tangled up in Welsh roots
In 2015, the fashion designer Lisa Roberts took the plunge and moved back to her native Wales. Since then, she has been designing fashion knitwear made from fine Merino wool for babies and children up to 8 years old. The MABLI collection is based on traditional Welsh tapestry patterns, which date back 100 years, combined with chunky statement pieces.
The wild ones
Vild – House of Little provides minimalist and high-quality basics for little ones from 0-5 years old according to the criteria for Scandinavian design: form, functionality, and style. The bamboo fibres used are processed in Italy, while production takes place in Portugal.
Images: Brands own