MGA Entertainment won a verdict of 1.17 million US dollars against 81 counterfeiters. This includes a ban on the imitators selling the imitations of L.O.L. Surprise.

They are the surprise hit and a real success factor for the toy Company MGA Entertainment: The L.O.L. Surprise figures. The toy, which is packed in balls, was number 1 in the USA in November. This year, MGAE wants to double its sales with this brand. The company is on the right track, with L.O.L. Surprise taking four of the top five placements in the UK alone in June. No wonder that this success brings begrudgers and imitators to the scene. MGAE shows the red card to these business damaging practices. The company takes consistent action against counterfeiters.

Counterfeiters’ funds from L.O.L. Surprise figures are confiscated

MGAE was granted an injunction suit in the USA in the amount of EUR 1.71 million. This is accompanied by a verdict against 81 counterfeiters. They had been sued by MGAE because they wanted to profit from the success of the L.O.L. Surprise dolls with fake toys. There’s already been a restraining order. This prohibited counterfeiters from selling their products on online marketplaces such as, and In addition, the defendant’s accounts were blocked. The verdict now permanently prohibits the general sale of counterfeits. In addition, the payment providers that were used by the defendants have to hand over the frozen funds. These include and

Own patent helps in the prosecution of imitators

Isaac Larian, CEO of MGA Entertainment: “With this decision we have successfully protected our brand and our intellectual property from counterfeiters who want to deceive consumers. This verdict is important. It clearly underlines that we are doing everything in our power to prosecute every counterfeiter with all the rigor of the law. “Criminal activity of this scale has no place in the toy industry and I am very pleased with the court’s decision.” MGA Entertainment continues to search for manufacturers and suppliers of L.O.L. counterfeits in China. A patent protecting the characteristics of the L.O.L. Surprise figures including the ball is helpful to the company. This patent supports infringements in the USA.


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Bild: L.O.L Surprise