Franziska Bergmiller, designer and founder of LOVE kidswear, knows how difficult it is for a young label to assert itself on the market and to master the balancing act between minimum quantities and product diversity. But you can read here how she has nonetheless managed to establish her label in a sustainable way:

At Playtime in January 2017, designer Franziska Bergmiller, who has already designed for Vivian Westwood, presented the A/W 17/18 collection of her own label LOVE kidswear: “The Big Bam” – a collection for superheroes with a chance at achieving a Big Bang

LOVE kidswear was founded in March 2015 in the Bavarian state capital Munich. It has since developed a strong signature style with recognition value. The naïve-seeming foam rubber prints are just as much a part of the brand’s DNA as the stripes and multi-layered collars and skirts. The children’s fashion is timeless, modern, and aware of its own ecological footprint. Bergmiller demands a high degree of quality in her collections, which must be produced as sustainably as possible. This is precisely the point at which smaller companies often stumble. For start-ups, there is a disproportionately high risk when it comes to minimum quantities of up to 500 m2 per fabric in organic quality. Discussing the problem, the designer points out that customers are interested in sustainability, but only if the price is right. As a result, the company’s own margin needs to be reduced.

However, the business-savvy designer has developed several solutions to minimise the pressure on her growing label. For one thing, in autumn 2016, she used crowdfunding to source part of the financing for her S/S 17 collection. For another, she will switch over to Ready To Dye fabrics in organic quality for her S/S 18 collection. The natural materials are prepared with a finishing so that the finished models can then be dyed as desired. A win-win situation for LOVE kidswear. There’s a lower risk, since fewer fabrics must be purchased, and the customer’s desire for organic quality can be met for the entire product range.

“For the S/S 18 collection, the artist Anton Unai has agreed to be a cooperation partner. He will play a decisive role in developing the prints,” says Bergmiller. The typical hand-made prints will continue to exist as a signature of the brand. However, Bergmiller believes that the Ready To Dye fabrics offer new possibilities. As a result, they plan to work with screen printing in the future.

There is a lot to expect from the LOVE kidswear house, this season and beyond, in a sustainable manner.

www.love-kidswear.com

//AO