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On 4 July the Luna-Talk on the topic of Shopping Experience 4.0 took place for the first time at Playtime Berlin. Florian Henneka, CEO of Korbmayer, Nici Zinell, CEO of Noé & Zoë, Adèle Catelain, Sales Manager of Noé & Zoë, blogger Susanna of A Family Affair and founder Isabell of Little Years exchanged views under the leadership of Uli Morant, editor-in-chief of the B2C magazines Luna and Luna Mum and the B2B online magazine Luna Journal.
Among other things, the Luna-Talk dealt with the following questions: What does the stationary retail trade have to do to lure customers into the shop? What role does sustainability play? How can one bind the customer to oneself?
Tips for the retailer
- Sustainable products are important for the customer
- The product must stand out from the crowd
- Be convinced of your own product
- Full Concept: Covering all possibilities to win the customer over
- Turn shopping experience into an event
- Good campaigns
- Join pop-ups
The founder Isabell of Little Years attaches great importance to sustainably produced products. It is therefore an advantage if their sustainable production is also made evident on the product. In addition, a beautiful design and an appealing presentation of the product is very important to her. Accordingly, a product must be both sustainable and fashionable.
Sales Manager Adele Catelain of Noé & Zoë provides her customers with pictures of a seasonal photo shoot so that they can present the new collection to the customer well and thus “sell a product with emotions”.
Nici Zinell, CEO of Noé & Zoë, advises retailers to work closely and receive regular feedback to optimize products and respond to customers’ needs. She also points out that traders should not start the sale phases too early.
Shopping experience of the future
“In the future we will have stationary shops that also integrate the advantages of the online world. This will create a new shopping experience for the customer,” says Florian Henneka, CEO of Korbmayer.
Blogger Susanna of A Family Affair is of the opinion that online trade and stationary trade should not always be viewed as an eternal competition, but should rather use the respective area as an add-on.
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Image: Luna Journal