Stefan Sallandt assumed the position of Vice President and Country Manager DACH on 1 February 2019. As the new Managing Director, he will head Mattel GmbH, a leading company in the field of children’s entertainment, in Frankfurt am Main and report to Sanjay Luthra, Managing Director EMEA.

“Stefan Sallandt started his career at an e-commerce start-up before joining Procter & Gamble in 2001 as Key Account Manager. After positions in sales and marketing in various regions of the world, he held the position of Managing Director for Duracell Asia Paficic & Greater China in Singapore from 2014. Accordingly, he brings extensive experience in international business and has a broad spectrum of proven leadership experience, which he most recently successfully contributed in his role as Vice President & General Manager Northern Europe at Berkshire Hathaway”, according to a recent press release from Mattel.

Mattel plans expansion into German market

The growth of the company in Germany is to be driven forward with Salland’s help. He will use his comprehensive expertise and market understanding to this end.

“Looking at social, technological and economic developments, it can be seen that the German market still offers a great deal of potential. Mattel combines a large number of strong brands and classics as well as innovative offerings that we must make accessible to a broad target group”, says Sallandt. “I am looking forward to the new position and am determined to use our attractive portfolio together with my team and in very close cooperation with retailers and license partners to tap joint growth potential for the category,” Sallandt continues.

Sallandt replaces Sebastian Trischler. However, he will remain with the company and will be responsible for the future management of the e-commerce business in Europe. In his new function, he will be responsible for expanding the e-retail business in Europe, including Amazon. He is also in charge of the E-Commerce Center of Competence.


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Link: Mattel brings Sallandt to the top of the company

Picture: Mattel