July 2nd at 10 o’clock the starting signal for the Neonyt is given. This brings a Best of Sustainable Fashion with a focus on denim to the catwalk of the MBFW in Ewerk. Accordingly, over the next three days the power plant will be the place to be in terms of knowledge transfer around the future themes of fashion, sustainability and innovation.

The show’s media partners include natural cosmetics manufacturer Dr. Hauschka, fiber manufacturer Lenzig and textile and leather certifier Oeko-Tex. With them, Neonyt was able to win three renowned presenting partners for the fashion show. The show was also supported by the European Regional Development Fund.

Sustainable fashion with a focus on denim

The Neonyt Fashion Show is run by stylist and co-founder of the Fashion Council Germany Claudia Hofmann. At the Neonyt Fashion Show there will be a best of national and international sustainable fashion labels in curated multi-brand looks. The focus will be on denim. In addition to the catwalk at Ewerk, the Neonyt Fashion Show will be broadcast live on several stages at Kraftwerk.

“We are delighted to be a presenting partner at Neonyt for the first time. Innovation and sustainability are the focus of Lenzing and complement each other perfectly with Neonyt’s vision. We are presenting Tencel fibers with Refibra technology, which make an important contribution to recycling in the textile industry,” says Christina Kreuzwieser, Head of Marketing Communication Europe and Americas at Lenzing.

“It is a matter close to the heart of the Oeko-Tex Association to provide the Sustainable Fashion theme with such an attention-grabbing and exclusive platform as the Neonyt Fashion Show. The show brings together sustainable labels from all over the world and shows what sustainable style can look like in 2019 and how the change in the fashion industry can be driven forward,” says Georg Dieners, Secretary General of the Oeko-Tex Association.

Event formats

The Neonyt enables a large number of event formats. Neonyt combines the most important aspects of the fashion world: business, networking, inspiration and know-how in a progressive way of thinking and with a sustainable approach. These include the Fashionsustain conference and the runway show Neonyt Fashion Show, the Fashionimpact Forum with its focus on retail topics, the Showcase with two microfactories and Prepeek, the networking platform for influencers and media professionals.

On Wednesday at 12 noon one of the highlights will take place in the form of a round table discussion as part of the Fashionimpact Forum. Kerry Bannigan from the UN, Dr. Daniel Terberger, CEO of Katag AG, and Bernd Keller, CEO of True Standard will discuss the question of the compatibility of sustainability and the textile mass market.


The dynamics of automated and digitally networked production processes are good for both customers and the environment. According to Traian Luca, CEO of Gemini CAD Systems, ink, fabric and sublimation paper consumption can be reduced by up to 40 percent each. The project would enable production to be relocated back to European regions and fuel and exhaust gas savings to be achieved through shorter delivery routes. This would greatly reduce the CO2 footprint. In addition, products individually tailored to the customer would significantly reduce returns. This would benefit the manufacturer twice over, as he would only have to produce the quantity that had been paid for beforehand. Accordingly, the manufacturer can save on (costly) warehousing and slow-moving items.

“Ongoing digitalization is completely relinking textile threads,” says Olaf Schmidt, Vice President Textiles and Textile Technologies at Messe Frankfurt. “The industry is in a transitional phase, as the showcase at Neonyt with the two Microfactorys impressively demonstrates.

The “customizing” aspect is becoming more and more important. This means that more and more individually designed pieces are being placed in consumers’ wardrobes. Mass personalization is still catching the textile and clothing industry on its “analog foot”. This is because the fast fashion concept lacks the necessary flexibility for individualized series production. Solution concepts for this topic will also be presented at Neonyt.


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Picture: neonyt