At the beginning of September, Dorel Germany gained a significant personality in the form of Sandra Falk. With her know-how in brand strategy and activation, she will be instrumental in the future development of Dorel Germany.

The new addition to Dorel, Sandra Falk, leads the marketing team for the DACH region, reporting directly to Lena Oeser, Cluster Marketing Manager Northern Europe.

Michael Neumann, Managing Director Dorel Northern Europe, said: “We are very pleased to have Sandra Falk on board as Marketing Manager, as she has a rich and varied experience in this area.”

The new marketing hire is not lacking in experience. Falk worked for five years at Karstadt Warenhaus GmbH in various departments, and is expected to provide a boost to Dorel. In the past two and a half years, as Marketing Coordination Manager for the Fashion Departments of Woman’s Wear, Men’s Wear, Lingerie, Shoes & Accessories, and Hosiery, she developed marketing strategies and activity plans across all communication channels. In addition, she handled the marketing aspects of the Young Fashion relaunch with international brands to gain a new target group. In 2014, she moved to beeline as Marketing Manager, where she was responsible for White Label Accessories for the past three years. She played a key role in the rebranding of the company, in developing a new white label for the North American market, and in the largest roll-out in the company’s history.

“We are confident that she will continue to successfully manage the presentation of our brands to both retailers and consumers, and to provide exciting new impulses,” said Michael Neumann of the company’s expectations of Falk.

Image: Dorel Germany / Sandra Falk