A new line for Calvin Klein, Inc. The US company presents the European release of Calvin Klein Jeans – Boys & Girls.

A new age group whose look is based on the jeans line for adults. The wholly owned subsidiary of PVH Corp. announced that the new line is a particularly environmentally friendly collection designed for children between 4 and 16 years of age. The Pre-Spring collection for next year’s launch shows clothing elements of the skater and surfer world in the 1970s.

Who is behind Calvin Klein, Inc?

Since it was founded in 1968, Calvin Klein has stood for minimalist aesthetics with high quality standards. Last year, the brand’s products were sold in more than 110 countries worldwide to a value of over 9 billion US dollars. Calvin Klein employs over 10,000 people worldwide. In 2003, the company was acquired by PVH Corp. PVH also has a long history and is now one of the largest apparel companies in the world. With around 36,000 employees in over 40 countries, PVH Corp. generates sales of more than USD 9 billion. These include well-known brands such as Tommy Hilfiger, Van Heusen, Izod, Arrow, Warner’s and True&Co.

How will Calvin Klein Jeans Boy & Girls convince?

The collection presents soft pastel shades inspired by California’s coastal landscapes. These are combined with colorblock designs that are characterized by the graphic tones of the modern American pop art movement. The sportswear cuts are inspired by classic West Coast vintage styles such as workwear, tracksuits and cheerleader outfits. The Essentials in cool, clear design include garments in innovative knitwear and new denim with playful, youthful variations of the iconic monogram logo. Youth symbols from the 1970s, such as striped tube socks, are incorporated into the knitwear as design elements in the form of vintage stripes on T-shirts or contrasting rib inserts.

The new line is to be distributed in leading department stores in Europe and all sizes will be offered at the same price, including jeans, dresses, sweatshirts, outerwear and T-shirts. The price range is between 25 and 180 euros.

 

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Link: calvinklein.de
Image: © MARK SHEARWOOD

//SB