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Thomas and Bettina Breuker jointly manage the sales agency BB-Fashion Agency in the area of high-quality children’s collections. Together with several companies and agencies, they have created the “Prisco Project Kids” showroom. From the 10th of July to the 20th of July the new showroom location in the Prisco Haus in Munich can be visited. They spoke to Luna Journal about their intention and the partner agencies of the “Prisco Project Kids”.
For ten years you presented your collections in the “Order Lofts”. Now you are exhibiting in a new showroom location in Munich. What were the reasons for the change?
Thomas and Bettina Breuker, owners of BB-Fashion Agency: “Three years ago, in May 2015, we had our first talks with Mrs. Prisco about a new showroom location in Munich. For years, the Prisco House has successfully hosted trade fairs from a wide variety of segments.
After having rented “Order Lofts” for our collections at the MTC Munich for 10 years, they are no longer available for temporary rental during the SS19 season. The MTC no longer offers the possibility of renting space temporarily.
So we had the idea to find a location where we could present our collections together with some of the companies/agencies that used the “Order Lofts” in the past.
With the “Prisco Haus “at Prinzregentenplatz 23 in Munich we have found the perfect location to present our collections together with strong partners such as Monnalisa, CWF, Agentur Hülsbeck and Agentur Minime, Annika Fröhlich in elaborately and stylishly renovated rooms in a tasteful setting.
How large is the exhibition space available to the brands?
The collections are presented on an area of around 1,500 sqm over three floors. The three floors with the original parquet floor, high ceilings with stucco decorations and large windows are the ideal setting and framework for the presentation of the collections.
These rooms have been used for years for trade fairs, conferences, seminars, receptions, photo shoots, filming, press or product presentations.
Not all capacities of the Prisco House have been exhausted yet, more space is available for the future.
Which agencies are represented there?
ASTON MARTIN, BALMAIN, Blauer, BOMBOOGIE, Roberto cavalli, DIESEL, DSQUARED2, ELISABETTA FRANCHI, GAUDI, HERNO, IKKS Junior, il gufo, KENZO Kids, Lanvin ,LILI GAUFRETTE, MC2 Saint Barth, MOSCHINO, MSGM, NAPAPIJRI, EMILIO PUCCI, Simonetta, Vespa
BILLIEBLUSH, BILLYBANDIT, CARREMENT BEAU, CHLOÈ. DKNY, HUGO BOSS, KARL LAGERFELD, LITTLE MARC JACOBS, Timberland, ZADIG & VOLTAIRE
ELSY, SO TWEE by Miss Grant, PATACHOU, ALETTA, KISSY KISSY, CATYA, ELI Shoes, LES LUTINS, McALSON
ANGULUS, BELLEROSE, BOBO CHOSES, GOSOAKY, LES COYOTES DE PARIS, SOFT GALLERY , SOMETIME SOON, FINGER IN THE NOSE, I DIG DENIM , VER DE TERRE , YOUNG SOLES, SALT-WATER SANDALS, POM D’API, 10IS, WAYDA , KIKADU, TINY COTTONS
How many collections can one look at on site?
Visitors can expect a competent brand portfolio of currently 60 different brands, from the lower price ranges to the premium to the affordable luxury segment.
Which target group would you like to address with the event?
Trade visitors and buyers from the entire German, Austrian and Swiss market. Nothing changes in the target group in comparison to the prior fairs of previous seasons.
Do you manage to serve all your customers during the event?
In general, the duration of the trade fairs with 3-4 days is always too short to serve all visitors. We sell almost all of our 22 collections for the German, Austrian and partly Swiss market – so even a period of 10 days is sometimes a little short to be able to find a slot for all appointments in a relaxed way.
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Image: BB-Fashion Agency