This year’s winter edition of Pitti Bimbo was characterized by its international visitors. While the number of domestic buyers declined to some extent, the Russian market presented itself once again as the most important purchasing power at the fair. With 158 buyers in total, the Germans registered an increase of 14% compared to the previous year.

“This fair was characterized by energy, satisfaction and positive feedback,” said Raffaello Napoleone, CEO of Pitti Immagine. “The growing presence of foreign buyers from almost every important fashion market in the kids’ area was undoubtedly the most important factor: with Russia at the top of the chart and with a very calming growth rate (+ 10%). The numbers and feedback for this edition of the Pitti Bimbo reaffirmed the key role it plays for the major children’s fashion brands as well as for the premiere of collections for children, of which there were many in this edition. The fair is an extraordinary incubator for trends that have once again invested in research and diverse proposals. I think of the success of the new lifestyle exhibition projects The Nest and Fancy Room and the new editorials, the special catwalk show from Apartment and the research from Kidzfizz. Plus the many, utterly popular events that entertained a large group of buyers and the press.”

The list of the 20 most important markets for the fair is, again, run by Russia (260 buyers), followed by Spain (183), United Kingdom (181), Germany (158), China (117), France (99), Turkey (98 ), The Netherlands (96), Ukraine (94), Greece (59), Belgium (51), Switzerland (48), South Korea (47), USA (46), Poland (44), Japan (43), Portugal (41), Lebanon (38), Austria (32) and the United Arab Emirates (27).

Image: AKAstudio-collective