Between April and June 2019, Germans spent more than 17.3 billion euros on online trading. This is an increase of 11.3 percent compared to the second quarter of the previous year.

The German E-Commerce and Mail Order Association (Bundesverband E-Commerce und Versandhandel Deutschland e.V.) (bevh) has collected the current figures as part of a large consumer survey. From January to December, 40,000 private individuals from Germany will be interviewed about their spending behaviour in the online and mail order business and about their consumption of digital services.

According to the survey, “fast moving consumer goods” such as food, drugstore goods and pet supplies belong to the group that is currently growing fastest online. This segment grew by 14.2 percent, purchasing for 1.249 billion euros. In addition, online retailing is benefiting from the ever-increasing acceptance of ordering food on the Internet. Compared to the same period of the previous year, sales here rose by 17.9 percent to 407 million euros. bevh Managing Director Christoph Wenk-Fischer: “The current figures underline the fact that the online and mail order business already ensures the basic supply together with its resilient and efficient delivery partners. The Federal Government should make greater use of this opportunity to support participation in cultural and health services in structurally weaker regions.”

What sales did the online games trade generate?

The bevh has a common product group for computers, accessories and games. This cluster also recorded strong sales growth in the second quarter. Revenues rose by 10.9 percent to 1.526 billion euros. The electronic goods and telecommunications sector grew online by 10.3 percent and recorded sales of 3.36 billion euros. Books and e-books also grew online. Here, sales increased by 6.3 percent to 917 million Euro. In the Fashion division, it is clear that online trading is developing much more strongly than the recently weakening stationary business. The industry recorded in the clothing category a growth of 13.8 percent over the previous year to EUR 3.2 billion. In the second quarter of 2019, growth in the footwear segment was 9.7 percent year-on-year and generated online sales of around one billion euros.

Online marketplaces ahead of multichannel providers

The study reveals the preference of Germans in online trading for marketplaces. According to bevh, multichannel mail-order companies did grow in the second quarter. But in absolute figures, Germans are buying more and more from online marketplaces. The category “Multichannel” with e-commerce providers from the stationary retail trade and catalogue mail order business grew by eleven percent compared to the previous year and achieved a turnover of 6.2 billion euros. Among them, the mail order companies with origins in the stationary business recorded a below-average increase of 5.9 percent. Their turnover amounted to 2.7 billion euros. In contrast, the online marketplaces again accounted for almost half of total turnover with a further growth of 13 per cent compared to the previous year and a turnover of more than eight billion Euro. According to estimates by bevh, e-commerce revenues will exceed the 70 billion euro mark this year.


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Link: bevh has announced the turnover figures in the e-commerce sector.


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