Around 564 exhibitors came together for the presentation of the 2019/2020 Autumn/Winter season at what was probably one of the most important international children’s fashion fairs, “Pitti Bimbo”, which took place in Florence from 17 to 19 January. With numerous events, debut presentations and fashion shows as an integral part of the children’s fashion fair, the 88th edition met with a positive response.

With around 6,400 buyers (including around 2,450 international buyers) and 10,000 visitors overall, the Italian children’s fashion fair “Pitti Bimbo” was satisfied. At Fortezza da Basso, the creativity and innovations of around 564 fashion brands were once again convincing this season.

Pitti Bimbo draws positive conclusions despite downward forecasts

“The results of the three days of the fair exceeded our expectations”, explains Raffaello Napoleone, CEO of Pitti Immagine, “all the comments we heard at the Marche stands were unanimous about the excellent work of the exhibitors. All agreed on the selection of collections and the search for modern and functional looks in view of the new environmental and social sensitivities, the commitment to maintain quality and price and the ability to operate in an international market that changes endlessly”.

“These are all qualities that our sales team has been able to highlight by carefully segmenting the fair by typology and product group and by redesigning the spaces. This is the best possible response to a climate that has darkened in recent months in particular, with a series of downward forecasts for growth, consumption and trade. While the data we are collecting on a decline in Italian buyers was expected, the performance and confirmation in terms of the international scenario are currently a really important sign. It is further confirmation of the global leadership of this fair in children’s fashion”.

The top markets for the season AW 19/20

Spain has seen an increase in the number of buyers (+7%); the same applies to buyers from Greece (+20%); France and the UK, despite the particular difficulties facing both countries, surprisingly confirm the high level reached by their buyers in the last winter edition. For Turkey, another important market for children’s fashion, the situation is similar. However, Germany saw a slight decline, while Russia (-14%) and Ukraine (-9%) expected a more even decline. There, the situation of the domestic economy and the geopolitical scenario have worsened in recent months.

Furthermore, China, Japan and the United States are maintaining the results of the outlets achieved in recent editions, and other important markets such as Belgium (+20%), Poland (+5%) and Saudi Arabia have seen encouraging increases. In relation to Italy, registered visitor numbers show a decrease of around 9%.

Spain (217 buyers) led the ranking of the 16 most important reference markets of the fair, followed by Russia (216), Great Britain (173), Germany (135), Turkey (103), Ukraine (92), Greece (83), France (79), the Netherlands (75), China (70), Belgium (62), Japan (49), Switzerland (46), Poland (41), Korea (41) and the USA (40).

Optimism despite industry pessimism

Pitti Bimbo once again celebrated the market potential of the children’s fashion sector with the motto “Pitti Box“. Despite expected declines in visitor numbers (Italy, Russia, Germany), brands and their collections received positive feedback from buyers and the press.


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Picture: Pitti Imagine Bimbo