From July 20 to 22, the tenth edition of the Fashion Show concept Platform Fashion took place parallel to the Düsseldorf order days. A special highlight of the July issue was the expansion of Platform to include the premium kidswear segment – Kids Fashion. Through the collaboration of Cybex, CWF and PicturePeople, the Kids Fashion Show was put on the catwalk.

With the show, the Platform Fashion is expanding its portfolio to include high-quality children’s clothing brands. At the Kids Fashion Show, hardware manufacturer Cybex presented its Platinum Style Collection “Rebellious” for the first time on the catwalk.

Cybex introduces Platinum Style Collection

The Cybex models made the catwalk shine in bright colors with clever statement patches and a rough look. Besides the Cybex Rock’n’Roll style versions, it-pieces from the Spring/Summer 2019 collections of the CWF were presented. The collections of the licensee and producer of high-quality children’s clothing reflect the style DNA of renowned brands.

Many of our brands were presented at the fashion show, including: Chloé, Little Marc Jacobs, Karl Lagerfeld, Zadig & Voltaire, Hugo Boss, DKNY, Timberland and our own brands Billieblush, Billybandit and Carrément Beau”, says Eugen Chakhnovitch, Head of Sales (Germany) of C.W.F. Children Worldwide Fashion.

The third partner of the Kids Fashion Show – PicturePeople photo studios was present with various photo campaigns during the fashion show.

“We worked primarily in front of the logo wall and captured the guests of the show. It was interesting to see that the guests got into conversations  in front of the photo wall and made new contacts”, Ricarda Hamer, member of the PicturePeople Management Board.

Children’s fashion trends SS19

According to Eugen Chakhnovitch, the children’s fashion trends for the coming season are moving towards individuality: “Nowadays, kids don’t want to look the same, but want to stand out with cool and special items. We are increasingly noticing in our industry that kids are often just as fashion-conscious and fashion-oriented as the grown-ups.”

Kids Fashion Show

 

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Link:platform-fashion.de

Image: Getty Images for Platform Fashion

//JP