The 26th edition of the international fair for children and expectant mothers, Playtime Paris, will take place this year from 29 June to 01 July at the Parc Floral de Paris. Around 500 fashion & lifestyle collections will be presented.

Also this season Playtime will exhibit a selection of new brands from all over the world and present many surprises. With a reduced number of exhibitors but a large number of international brands, the fair once again confirms its position as a global platform for children’s fashion.

“We felt that the presentation of an increasing number of brands was no longer suitable for the current market, which is why we decided to reduce the number of collections presented. With this courageous decision, we want to offer every exhibitor better conditions for participation and every buyer a better visitor experience,” explains Chantal Danguillaume, Commercial Director of the fair.

The major trend themes for Spring/Summer 2019

In the Trend Forum of the 26th edition of the fair, visitors will find the three major trends of the creative agency Instinct. The associated backdrops for each trend are conveyed by the image of an artist created to interact with each theme.

I. Pathfinders

At the beginning of any transformation that affects the whole of society, the environment and humanity, it can be difficult to find one’s way around. Children who come more into contact with their senses are attuned to what nature has to teach them. Yoga, meditation, transformation. With all available means they find the right rhythm.

II. Fantasy

There are no limits to the imagination. Whether it’s bizarre creatures like half animal, half human creatures, this world will amaze visitors. In the poetic fantasy we wear masks and are happy about every surprise behind the door. Anything is possible: you can put on any costume, live in different clothes, reinvent yourself in new identities as you please.

III Press Start

With the new forms of technology and online channels, the new urban generation seems to be going through life in an accelerated form. These 3.0 children oscillate between reality and virtuality, between the physical and digital realms, mixing them with humor and great agility.

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Link: Playtime Paris with new highlights

Picture: Playtime

//SB