The 25th edition of the international fair for children and expectant mothers, Playtime Paris, will take place this year from 26 to 28 January at the Parc Floral de Paris. 540 fashion & lifestyle collections will be presented.

This season Playtime will exhibit a selection of new brands from all over the world and present many surprises. With 44 nationalities represented and a large number of international exhibitors, the fair once again confirms its position as a global platform for children’s fashion.
In addition to the 418 brands returning to the fair, 130 new brands will be presented for the first time at Playtime Paris.

Lifestyle segment to be expanded

The lifestyle area of the show will expand and occupy another pavilion near the south entrance of the show as well as the usual corridors. A total of thirty new exhibitors will be represented on the site.

Represented in the lifestyle sector:

Choice for expectant mothers will be enlarged

The exhibition of maternity products, which covers two pavilions, will be extended this year by three additional brands: Bravado, Cool Mama and Mammojo.

Further exciting brands in the fields of fashion & accessories:

Playtime presents New Now area for newcomers

To celebrate its two-year anniversary, the new New Now area, which aims to enable emerging brands taking part in the fair for the first time to redesign, will move into the Vincennes Pavilion at the north entrance of the fair. The new structure, designed in collaboration with PlayWood’s Italian designers, will be a kind of open and friendly wardrobe, built like a huge wooden cabin.
This area will include twelve brands selected by Roman Coonghe, the creative mind behind Junior Style London and Tangereene Magazine.

“Happy Families” trend area

The trend area of the show, which combines children’s fashion, lifestyle, women’s fashion and pregnancy, will focus this year on the theme of the family. There will be different themes designed by artists. These include “The Committed Family” (Sabine Timm), “The Tech-Nomads” (Parallèle Zéro) and “The Creative Gang”(Marie-Johanna Cornut).

The Committed Family
The Tech Nomads
The Creative Gang

In addition, there are many other exciting events and conferences. Playtime online, the virtual platform for Playtime shows this season, will offer visitors and exhibitors the opportunity to meet the entire team on their own premises. There, an exclusive selection of products will be presented on the B2B platform.

 

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Link: Playtime Paris with new highlights

Picture: Playtime

//CF