After the recent announcement of the end of Playtime Berlin due to low buyer and visitor numbers, Playtime is now coming to Las Vegas with a new show concept. The premiere of the Kid’s Hub Las Vegas will take place from 4 to 5 February 2019 at Planet Hollywood.

The organizers of Playtime (Picaflor) want to establish a new trade fair format in Las Vegas in addition to Playtime New York. The Kid’s Hub Las Vegas, for example, will focus exclusively on children’s fashion. According to Picaflor, there is no children’s fashion fair in Las Vegas in this form yet. This will change with the first edition of the Kid’s Hub Las Vegas.

Picaflor presents new fair format

In order to address American buyers more specifically, exhibitors at the Kid’s Hub Las Vegas will differ from Picaflor’s Playtime New York fair. With Playtime New York in February and August 2018, Picaflor achieved a double increase in visitor numbers. Picaflor is also currently working on revising the Playtime Paris and Playtime Tokyo trade fair formats. Playtime Tokyo will celebrate its 10th anniversary in February 2019. On the occasion of this event, a special edition of the fair will take place in Tokyo from 4 to 6 February 2019.

Playtime Paris supports brands

From 26 to 28 January 2019, the next edition of Playtime Paris will take place at Parc Floral. With new services for exhibitors and buyers, in the form of conferences, for example, brands will be supported in the development of their digital and international strategies.


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Image: kidding