Already established in the USA, nowtarting in Germany and Austria: Amazon is launching its new “Prime Wardrobe” clothing service in Germany. To improve the shopping experience, customers can now try on ordered fashion items and only pay when they want to keep them.

How does Prime Wardrobe work?

Between two and six items can be placed in the shopping basket by the customer and finally ordered for free delivery. When the product arrives at the end consumer, he again has seven days to try on the product and put it through its paces. If a part of the delivery is returned, this is sent completely free of charge and takes place in a resealable envelope with a stamped return label.

Payment services

The customer is only obliged to make the payment after the deadline for the return has expired – no payment will be made after dispatch. Under “My orders” you can specify which products will be kept. The amount of the goods will finally be debited. By the way: revocation periods are excluded. Even after the expiry of the seven days can be returned.

“The fit is an important factor for our customers when buying clothing and footwear, and with Prime Wardrobe, Amazon Prime members can now try on their purchases comfortably at home – at no extra cost,” said John Boumphrey, Vice President of Amazon Fashion Europe.

A long-term strategy

A significant improvement in the shopping experience for the benefit of the end consumer: Prime Wardrobe is intended to have a clearly positive effect on consumer behaviour in the long term. Previously, Amazon Prime members in the USA, Japan and Great Britain were able to use the service, but now Germany and Austria are also joining the ranks. At present, the Amazon Wardrobe does not appear to be profitable for online merchants – but in the long term it can secure significantly more customers and market shares. The big goal: greater reach and more sales for all product categories. A further step towards a monopoly position among online giants.


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