The Swiss label Qwstion launches its first kids collection with the “Mini Pack”. According to the manufacturer, the backpack is made of 100% organic cotton. In addition, the outer fabric is PFC-free and water-repellent impregnated. The collection has been available in the flagship stores and the online shop since 2 May.

According to the manufacturer, the new Qwstion “Mini Pack” is slightly smaller than the big ones, but does not lose any of its design and function. Customers can choose between four colour variants. The characteristic Qwstion carrying variant has of course been adapted for the small hands. However, should the parents have to take over the carrying of the “Mini Pack”, it is possible to extend the carrying straps.

“More than a decade has passed since we founded Qwstion – inspired by the desire to make bags that we wanted to carry ourselves but couldn’t buy anywhere: versatile, sustainable and timeless in design,” says Christian Kägi, Creative Director of Qwstion.

Function and design combined with sustainability

The children of the three company founders and the managing director Hannes Schönegger represent the face of the campaign. The little “models” were photographed by the Swiss photographer Mirjam Kluka.

According to Qwstion, during production the brand takes care to combine well-known functions and design with sustainability. Since the company was founded in 2008, the focus has been on the production of versatile products that leave the smallest possible ecological footprint. The label’s bags are developed in Zurich and manufactured in Asia and the EU. According to the company, the bags are manufactured to “the highest ethical standards”. The Eco Bag label now has 20 employees with stores in Zurich, Vienna, Copenhagen and Lausanne.


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Link: Qwstion with first children’s collection.

Image: Qwstion