Last year was worthwhile for Ravensburger: the group increased its turnover by a total of 4.3 percent to 491.2 million euros. In addition to Germany, the Group achieved significant growth rates, particularly in the USA.

While the toy market in Germany grew by around two percent according to company figures, Ravensburger in Germany grew by a proud 6.9 percent. Just under 142 million euros in sales were achieved here. According to Ravensburger, this puts the group in third place in the German toy market. The GraviTrax marble track, the 3D Puzzle Porsche 911 R and “tiptoi CREATE” sold particularly well in Germany in 2018. This further development of the audio digital learning pen can now also record children’s voices. Games like the long-running hit “Kakerlakak” achieved six-digit sales figures. The book business also grew, by more than seven percent to 68.7 million Euro. The revenue generators in this segment are the non-fiction book series “Guiness World Records 2019” and the youth novels segment. CEO Clemens Maier identifies a trend: “Especially in times of digitalization of many areas of life, more haptic games are played. People seek the social and shared gaming experience as relaxation from digital everyday life. Our Ravensburg brands are more relevant here than ever.”

Ravensburg new acquisitions in the USA have sold a lot

The 3.9 percent or EUR 276.3 million increase in foreign sales was mainly attributable to US business. As part of its internationalization strategy, Ravensburger acquired two American toy manufacturers. With its new board game “Disney Villainous”, the Wonder Forge brand recorded a success of a quarter of a million copies sold in the USA. ThinkFun, the brain teaser brand, also contributed its share to sales growth with titles such as “Gravity Maze” and “Rush Hour”.

Restructuring plans for sales streamlining

Ravensburger wants to reposition himself for the future. The previously separate sales organisations for toys and books are to be merged into a single organisation. The company sees the toy and book markets changing. More and more consumers are buying their toys and books online, and the concentration in the retail trade is also increasing. For this reason, distribution is to be geared to cross-brand and cross-product brands in the future. The company hopes that this will lead to greater sales weight in the retail sector. It is also intended to streamline the Ravensburg organisational structure, which has become complex as a result of company acquisitions. In almost all locations abroad, the sales organisations have already been merged.

 

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Link: The Ravensburger Group increased its turnover last year

Image: Ravensburger

//KH