Michael Bartl has taken over the overall sales management of DACH at Ravensburger with effect from 1 July. He will take up his new position at the company’s excellent economic times.

63-year-old Bartls has been responsible for the distribution of Ravensburger toys and books in the German-speaking market since the beginning of the month. He has many years of experience in the book industry and has made a career at Ravensburger Buchverlag. Bartl was promoted to Sales Manager in several positions. He succeeds Managing Director Dr. Urban van Melis (51), who will leave the company at his own request on 30 September 2019 to take up a new professional challenge. Van Melis took over the commercial management of Ravensburger Buchverlag three years ago. On 1 January 2019, he changed to the position of Managing Director Sales DACH for Toys and Books. Under his leadership, the book publishing company achieved steady sales growth and, at the same time, very good operating results. Susanne Knoche, Ravensburger Group Managing Director Global Sales: “We very much regret the departure of Urban van Melis. We would like to thank him for his achievements and his very good work. We wish him continued success for the future”.

Ravensburger presents sales figures for 2018

Bartls has taken up his new position in the best economic environment. According to figures presented at the end of June, the Ravensburger Group was able to increase its sales in 2018 by 4.3 percent year-on-year to 491.5 million euros. At the same time, net income for the year rose by 7.8 million to 31.5 million euros. This is a return on sales after taxes of 6.4 percent. CEO Clemens Maier: “Our brands and products were well received by consumers, we are satisfied with our sales and earnings growth. From this strong position, we are driving the restructuring of our company forward in order to grow in the changing markets.”

What is the Company’s position in the market environment?

With these results, the Group is in a significantly better position than the rest of the market. In 2018, the volume of the eight most important European toy markets and the American toy market fell by 4.6 percent. This was mainly due to consolidation in the international toy trade and the insolvencies of some large toy chains. Ravensburger, on the other hand, was one of only two manufacturers among the top ten in Europe to achieve growth last year, according to the company. Abroad, where the group sells two thirds of its toys, sales rose by four percent. In Germany it was 6.7 percent. As a result, the group increased its market share, rose to number 3 in the toy market in Germany and is the market leader in the product groups games, puzzles and creative products.

GraviTrax is best-selling product

The biggest sales driver and best-selling Ravensburg product in Germany in 2018 was the “GraviTrax” marble track system. The in-house development was also placed on the international market in 2018. Internationalisation is an important part of the corporate strategy. One focus is on the USA, the largest toy market. In recent years, Ravensburger has systematically expanded its position there, reorganized its sales organization and acquired the two American game manufacturers Wonder Forge and ThinkFun. The company also achieved the highest growth rate of the past year on the US market. All Ravensburg brands grew there. This makes the North American toy market the most important foreign sales market.


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Link: Michael Bartl has been the new General Sales Manager DACH at Ravensburger since 1 July.

Image: Ravensburger