On 29 May, the Italian Artsana Group opened an office for its new brand Recaro Kids in Bayreuth. The premises will serve as the strategic headquarter for the Recaro Kids brand, covering portfolio management, product design and development as well as global marketing.

“The brand’s goal is to continue to optimize the existing portfolio, but also to identify and develop new innovative solutions over the next few years with a view to the needs of end consumers and brand trends,” said Claudio De Conto, CEO of Artsana and Recaro Kids, at the opening in a press statement. “We are very proud of this new milestone as it represents an important sign of Recaro’s presence in the industry”.

Global License Agreement

Recaro Holding GmbH and the international Artsana Group had already signed a global license agreement on October 24, 2018, as Luna Journal reported. According to the agreement, Artsana’s existing product portfolio was taken over in order to maintain its position in the premium market. The agreement covers the development, production and distribution of premium child seats and pushchairs under the Recaro brand name.

On 31 July 2018, Recaro Holding, which employed more than 2,400 people worldwide, closed its subsidiary Recaro Child Safety. It justified its decision with the “continued negative sales and earnings development of the company”, which had worsened again since the beginning of 2018.

Artsana Group

Artsana is a multinational, leading company in the babycare sector (including Chicco), which holds the exclusive worldwide licence for the development, production and distribution of child seats and prams under the brand name Recaro.

Recaro Kids Headquarters

In future, more than 20 employees will work in the new headquarter. In the new headquarter in Bayreuth there is both a design studio and a prototype workshop for the further development of the product range. In order to achieve the goals set and to exploit synergies, the new team in Bayreuth will continue to work very closely with the licensor Recaro Holding and the other Recaro business segments.

Recaro Kids will in future be managed synergetically by two companies: From Recaro Kids GmbH based in Bayreuth, which will be responsible for the development of premium products, while Recaro Kids srl based in Italy will be responsible for all logistical and business partnerships and processes. Recaro Kids srl is a new company of the Artsana Group. The Italian group holds the exclusive worldwide licence for the development, production and distribution of child seats and pushchairs under the Recaro brand name. As a premium brand, Recaro Kids is part of the Artsana Group portfolio.

 

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Link: Recaro Kids opens new office in Bayreuth.

Image: Recaro

//JP