Tobias Neumann has been the new Key Account Manager at Reima since October 2018. Thanks to his many years of experience in brand building, he is one of the top sales managers in the industry. Together with his team, he will firmly establish the Reima brand in the German market.

Before taking up his new position at Reima, he worked for Jack & Jones Tech and the JBS Textil group and was responsible for the development of the CR7 label, among other things. He then moved to the Kids division and assumed responsibility at Lego as Area Sales/Key Account Manager D&AT for the Lego Wear brand.

Tobias Neumann accepts the challenge

“As daddy of two boys, we’re always out and about and got in touch with the Reima brand early on. I have been following the development of the brand for quite some time. The quality of the clothing and the sustainable approach of the brand convinced me completely. When Reima approached me, I was immediately thrilled because it was simply a cool, authentic brand. For me it is a great challenge to become active and to drive the development in Germany for the market leader of functional children’s clothing”, says Tobias Neumann, Key Account Manager Germany, Reima.

“Our strategy is to further expand our partnerships in children’s and sports retailing in the coming years by expanding our sales team. Our focus on children’s outdoor activities also makes Reima a reliable partner for the specialist. We are very pleased to have won Tobias Neumann as an absolute market specialist for this task and are convinced that together with our partners he will make a product selection that perfectly supports the perception of the brand at the POS”, says Clemens Weigand, Country Manager, Germany/Austria Reima.

Reima – market leader in the area of functional children’s clothing

The Reima brand has existed in Finland since 1944. Over the years, the specialist, known exclusively in the North, has developed into the world market leader in its niche market. Reima offers premium functional clothing for children from o to 12 years of age. The company employs around 400 people. In 2017, the Outdoor clothing brand achieved net sales of 112 million euros. Reima’s products can be purchased in over 37 countries and even reach around 70 countries via the Finish Baby Box. The company has made it its goal to offer all children the freedom to play actively outdoors in all weathers.


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Link: Hier erfahren Sie mehr zu der Outdoor Bekleidungsmarke Reima

Image: Silk Relations GmbH