This season again, at the same time as Copenhagen Fashionweek, the children’s fashion fair CIFF Kids took place in Copenhagen. In the middle of the idyllic Frederiksberg district, around 250 exhibitors presented their collections for the summer of 2019.

The exhibitors at the CIFF KIDS SS19

In a very relaxed atmosphere, international buyers and the press met with brand representatives at the CIFF KIDS. In addition to Scandinavian brands such as Petite by Sofie Schnoor, MarMar Copenhagen, Mini Rodini and Minimalisma, international fashion labels such as Marco Polo, Levi’s and Diesel also presented next year’s summer collections.
“The CIFF KIDS is always a successful fair for us, we meet existing and new customers. The location of the fair is wonderful, the atmosphere very relaxed. We are already looking forward to the fair in January” says Anne-Sofie Olrik, the designer of the Danish knitwear label FUB.

In addition to fashion, numerous exhibitors from the shoe and accessories sectors were also represented. In accordance with Danish design tradition, there were also many interior design booths. Some brands also used the fair to host small on-site events. CamCam Copenhagen, for instance, invited to a blogger event. “We appreciate the direct contact to bloggers, because they represent the consumers. When we get feedback on the products at the fair, some future bestsellers usually crystallize directly,” reports Sara Giese Camre, the designer and founder of CamCam Copenhagen. “Exhibiting here in Copenhagen is always important for us, because it all started here for us. Scandinavia is the core market of our business.”

The Supporting Program: Trend Shows & Lectures

With one of the very popular trend shows the CIFF KIDS SS19 fair made the big opening on Tuesday. Katrine Roug, who works for brands such as Flexa, Fnubbu and Zalando, was once again responsible for styling the fashion shows this season. She has selected the following four trends from the wide range of exhibitors:
Neon Haze – based on the 80s with pastel, neon and a lot of glitter
Green Traveller – inspired by nature, sustainability and the desire to travel
Sporty Campus – casual looks with sweatpants and jackets, stripes and number prints
Farmers Market – Vichy checks, knitwear and lots of fruit and vegetable prints

Trend Show at the CIFF KIDS SS19
Trend Show at the CIFF KIDS SS19

Twice a day, visitors of the fair were able to attend the Trend Talks of the Scandinavian trend institute pej gruppen. Among other things, the speaker Pernille Kirstine Møller discussed the trend towards the reduction of prejudices and the desire for more unity. “The new generation of consumers places more value on trustworthy relationships and social cohesion than on radical politics or religion,” says the trend researcher.

The collections for Spring/Summer 2019

A recurring theme at the fair was the childhood memories that inspired the collections. At the Spanish label Barn of Monkeys, for instance, it was traditional children’s games that can be found as prints and in slogans on the garments, at Soft Gallery it was the 1980s with its pastel colors and trendy prints. “We looked back into our own childhood and revived the mix of pastel tones and neon. The outfits of the first day of school were as much the inspiration as the punk lips on the posters hanging in our room,” says Barbara Hvidt & Tine Holt Møller, the founders of Soft Gallery. Other labels also indicated their desire for less technology and more being a child as the starting point for their collections. The colors were generally more muted, the collections consisted mostly of multi-seasonal styles.

New exhibitors round off the program

Newcomer brands, which were present at the CIFF Kids for the first time, were of course particularly interesting. London-based label We A Family was at a trade fair for the first time ever, showing workwear-inspired clothing and footwear. “We love the Danish style and the Danes’ appreciation of design – that’s why we chose the CIFF Kids as our first fair. The reactions were throughout positive. Our colors were definitely an attraction,” says Estelle Roig, one of the designers of We A Family. “We’ll definitely be back, because we’ve made some very valuable connections here!”

The Danish label Leo Leo was also at a trade fair for the first time ever. The designer duo showed textile products such as bed linen, rattles or a fabric book with watercolor drawings from the two designers’ childhood days. “We had a very good first fair, with many interested buyers mainly from Denmark. However, there were also international buyers and a lot of press,” says Josefine Ekstrand of Leo Leo.

“It is very important for us to constantly introduce new brands in addition to the established brands so that we can offer visitors something that sets us apart from the other trade fairs,” explains Jeanette Marchussen, Sales Manager of CIFF Kids. “Otherwise we think it is very important that we show all Scandinavian brands so that visitors really get an overview of the market here.

 

//FG