The manufacturer of children’s vehicles is recording a successful year 2018. Now the European headquarters have been moved from Bayreuth to the “Toy City” in Nuremberg.

The Rollplay EMEA team now has six permanent employees and six sales representatives in the DACH region. With regard to the relocation of the European headquarters to Nuremberg, Christian Alsbaek, EMEA Managing Director of Rollplay GmbH, expresses his confidence: “Since Nuremberg is the “Toy City” and our customers regularly visit the city, this was a logical step. After almost a year on the market, we can draw a positive balance: We have won numerous dealers and now have a broad presence in the DACH region. The same applies to France and England”.

Corporate design is reflected in the showroom

The inauguration of the new offices in Nuremberg took place on 4 October. To celebrate the day, around 50 invited guests, including trade partners, press representatives, friends and colleagues, were allowed to take the first laps with the electric vehicles. By integrating a showroom into the offices, the products can be tried out on site.

“The 160 square metre showroom perfectly reflects our corporate design – cool, stylish, attention to detail,” says Julia Meyer, Marketing Manager EMEA. “Within 14 days, we designed the showroom in such a way that the advantages of our products are visible at a glance. Our core statements such as “Entering the world of the great heroes” and unique selling propositions such as technical innovation and the particularly realistic design are visually conveyed here”.

Rollplay on the road to success

Within one year the company Rollplay succeeded in bringing its own developments and OEM vehicles successfully to the market. The managing director of Rollplay EMEA, Christian Alsbaek, is supported in establishing the products on the market by renowned sales representatives and agencies as well as by their contacts to the specialized trade. According to Alsbaek, this is very important for the company.

The Germany team consists of the managing director Christian Alsbaek, the marketing manager of EMEA Julia Meyer and two employees from the sales office. The Business Development Manager Nathalie Soum and Kingsley Li, Business Development Manager UK, are responsible for the development of the markets in the UK.


From left to right: Christian Alsbaek, Managing Director Rollplay EMEA, Nathalie Soum, Business Development Manager France, Werner Tietgen and Markus Brehm (back; both sales office), Julia Meyer, Marketing Manager EMEA and Kingsley Li, Business Development Manager UK Future plans of Rollplay


Christian Alsbaek plans to further expand its distribution and promote brand awareness in the future. According to Alsbaek, the medium-term goal is to achieve market leadership in Europe. “In order to successively increase brand awareness, we hired a marketing manager for the market launch. She previously worked for our PR agency blattertPR as a PR consultant and therefore knows what makes the toy industry tick,” comments Alsbaek. “With her and our lead agency blattertPR, we have the necessary clout and competence to establish Rollplay as a ‘loved brand’ in the e-vehicle segment for children.

20 years of Rollplay

The vehicle manufacturer for children between the ages of two and 12 has around 20 years of experience in the manufacture and development of children’s vehicles. Rollplay has been working closely with well-known car brands such as Porsche, BMW, VW, Mercedes and Audi for years. Now Rollplay wants to establish its specially developed cars and e-vehicles for children under its own brand on the European market. Since 2013, the company’s own brand has already gained a foothold in the North American market. Since then, sales have grown by 20 percent annually.


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Image: PR