Consumers are increasingly interested in how products are made. In 2018, sales of Fairtrade products in Germany rose by 22 percent to a good 1.6 billion euros.

“Many of the products we consume every day come from developing countries,” said Gerd Müller, Federal Minister for Economic Cooperation and Development. “But at the beginning of the supply chain, forced labour and starvation wages are often still the order of the day. Fairtrade is our strategic partner on the road to fairer trade”. Fair trade is growing, but it is not growing fast enough. Producers suffer massively from low stock exchange prices,” explained Dieter Overath, CEO of TransFair e.V., an independent initiative to promote fair trade.

Ecological and social minimum standards

Sales of fair cotton textiles also increased by 14 percent. Last year, nearly 14 million items of clothing and accessories were purchased by consumers. In addition to cotton bags and casual clothing, workwear is also playing an increasingly important role.

Nevertheless, cooperatives and plantations still sell too little of their harvest under Fairtrade conditions. “At the very beginning of global supply chains, ecological and social minimum standards must be observed that have long been taken for granted in Europe,” demanded Federal Minister Gerd Müller. “Companies also bear responsibility for this. Many already do. But it is important that all German companies comply with their human rights duties of care”. Together with a broad alliance of civil society, politics and industry, TransFair is committed to educating consumers and companies and convincing them of the idea of fair trade.


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