With its design, Soft Gallery seeks to open the eyes of children to an imaginative world. So it seems obvious that the Danish fashion-label, which is known for its timeless design, quality materials, and comfortable silhouettes, would bring in external support each season from local and international artists. Anna Thomsen is one such artist often brought on board by Soft Gallery. She also contributes to the Autumn/Winter 2016 collection.

The German artist has produced several illustrations for Soft Gallery, thereby internalizing their aesthetics and philosophy, so that the Danish label is happy to work with her. The label particularly values her imaginative hand-painted prints. One example is the “Pebbles Print”, which is so significant for Soft Gallery and which came from Anna Thomsen’s brush. Since the Spring/Summer 2013 collection, this print has been sold over and over again in different variations. It is currently the print for “Soft”, the new basic collection.

For the Autumn/Winter 2016 collection, Anna Thomsen has again contributed several prints and patterns, which have been magnificently presented by Soft Gallery. A colourful cooperation has also been announced for the Spring/Summer 2017 campaign.

The imaginative Magic Parade Spring/Summer 2016 collection is currently dazzling consumers in stores. When the label was seeking seven artists for the “Limited Artists Jacket” collaboration, Soft Gallery’s Barbara Hvidt and Tine Holt Møller approached Anna Thomsen before anyone else. The result is a fox’s head illustration, which was created exclusively by hand without digital optimization and is used in different patterns. The individual Special Editions, the proceeds of which will go to charity, will be offered worldwide exclusively by “Der kleine Salon” shop.

When she’s not painting for Soft Gallery, Anna Thomsen works as a freelance designer at the intersection of fashion, textiles, and graphic design. In addition, she is in the process of developing her own products. She also collaborated last year with the labels Fabelab and Konges Sløjd. Thomsen finds it easy to switch between different roles in order to adapt herself to each individual client, creating illustrations and patterns that best suit the client, while always retaining her own signature style. Her work is inspired by different surfaces, natural and urban structures, as well as by her son and his detailed way of seeing the world.



Featured Image: © Soft Gallery