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The current figures for the 3rd quarter of 2018 of the major consumer survey conducted by the German E-Commerce and Distance Selling Trade Association (Bundesverband E-Commerce und Versandhandel Deutschland e.V. – bevh) show continued growth in online trade. Overall, online trading grew again by 11.6 percent compared to the third quarter of 2017.
Christoph Wenk-Fischer, CEO of bevh, told dpa: “E-commerce sales are developing just as dynamically as in the previous year. Overall, we are already 1 percentage point above our growth forecast for the online trade.”
11.6 percent increase in sales in comparison to previous year
From July to September 2018, the online retail sector recorded gross sales of 15,199 million euros including VAT (Q3 2017: 13,617 million euros). In the online trade as a whole, German consumers bought goods for 16,120 million euros in the third quarter of 2018. Accordingly, online trading continues to account for a high share of 94.3 percent of total online trade sales. Digital services such as electronic tickets, downloads, hotel bookings, etc. also grew strongly once again, generating sales of 4,187 million euros.
Leisure – sales increase of 9.8 percent
The product group under the name “leisure” – which includes DIY, flowers, toys, car/motorbike/accessories, hobby and leisure articles – recorded an increase of 9.8 percent over the previous year. Thanks to the exceptional summer, the DIY and flowers category was particularly popular in the 3rd quarter of 2018. Online sales here rose by 16.0 percent to 561 million euros.
Interior design – 18.3 percent sales increase
The product group unit “Furnishing” – with the subcategories furniture, lamps, decoration, household textiles, household goods and appliances – rose in the third quarter of 2018 to 2,387 Million euros, an increase of 13.1 per cent. Especially in the furniture, lamps and decoration category, there was very strong growth. Online sales rose by 18.3 percent in the 3rd quarter of 2018.
Clothing and shoes – sales increase of 6.3 per cent
Despite the unusually hot summer, the “Clothing and Shoes” product group grew by 6.3 percent compared to the previous year. The corresponding turnover increased to 2,907 million euros.
Daily needs – sales increase of 13.4 percent
The product group “daily needs” – which includes food, drugstores and pet supplies – also rose by 13.4 percent and recorded total sales of 1,121 million euros.
Entertainment – sales increase of 8.7 percent
In the “Entertainment” category – which includes books, ebooks, audio books, computers/accessories/games/software including downloads, electronics and telecommunications – sales even rose by 16.7 percent to 5,212 million euros. Online sales of books and e-books rose by 8.7 percent to 799 million euros. The product group computers, accessories and games recorded online sales of 1,199 million euros in the third quarter of 2018, an increase of 19.5 percent. The electronic goods and telecommunications sector grew by 19.9 percent online and recorded sales of 2,700 million euros.
Even further sales increase expected
In the 3rd quarter of 2018, pharmacy mail order companies also grew by a further 6.9 percent compared to the previous year and achieved a turnover of 157 million euros.
Mail-order companies from the stationary business achieved an increase of 4.6 percent in the 3rd quarter of 2018 and are stagnating somewhat. Nevertheless, sales revenues amounted to 2,333 million euros including VAT. The manufacturing mail-order companies reported a plus of 10.5 percent and revenues of 378 million euros for the third quarter of 2018. The online marketplaces thus continue to account for a high proportion of total revenues.
On the basis of the good business results – also from 2017 – the bevh expects a further growth of 9.3 percent to around 63.9 billion euros for e-commerce this year.
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Link: Hier geht es zur Seite des E-Commerce Verbandes bevh.