More than 100 exhibitors came to Supreme Kids from 25-27.01.2019 and presented around 500 collections to the visitors. The order fair again recorded continuous visitor numbers and scored with a successful Luna Journal Business Talk on the topic: Customer loyalty in the digital age.

Once again, the city of Munich was able to assert itself as an attractive trade fair location for trendsetting products. The exhibitors offered visitors insights into their brand-new and highly functional designs, including the trend towards certified children’s fashion. The Supreme Kids visitors came from Germany, the neighbouring European countries, but also from Australia and other countries.

Successful January edition of Supreme Kids

“The fair was a great success for the participants. Especially on Friday there was a great crowd of visitors. The Supreme Kids is still the ‘place to be’ for the industry’s players. In addition to innovative designs, sustainability was also a big topic”, says Sybille Mutschler, project manager of Supreme Kids.

“Continuity and presence are still very popular with visitors and customers. We are delighted with the innovative products of our exhibitors. Like every season, the fair was a great success for visitors and exhibitors”, states Aline Müller-Schade, Managing Director of The Supreme Group.

The exhibitors were also satisfied with the January edition of Supreme Kids:

Katrin Ternes, Head of Wholesale of the IB Company: “Since 2015 we have been represented at Supreme Kids in Munich with Review for Kids and Review for Teens. We have once again decided in favour of Supreme because we meet many renowned buyers and retailers here and make new contacts every season. This time, too, we held important discussions with decision-makers from the industry. The personal presentation of our autumn/winter collection is also particularly important to us. Even in an increasingly digital world, the fair is a place where we want our customers to experience the identity of our brand and new collections.”

Challenges for the retail trade

The fifth Luna Journal Business Talk took place on the first day of the fair in MTC House 1. Among the guests were Adrian Vogel, Chief Technology Officer of littlehipstar, Sabrina Eckl-Wintzer, Marketing and Social Media Manager of Kinnings Babythings and Christian Klammer, Managing Director of Schuhtingstar. On the subject of customer loyalty in the digital age, the experts offered insights into their customer loyalty programs and, under the direction of Fenke Gabriel-Schwan, Social Media Manager at Luna media Group, exchanged views on the current challenges facing the retail trade.

“Two things are very important for an online store: you have to win new customers and then hope that many will come back. So that we don’t lose new customers, we look at customer needs and try to pick up mothers at the beginning of their customer journeys. For example, with very classic offline measures in the form of give-aways. In addition, all channels should be played online at the same time. We expect four to seven contact points, which are needed to win a new customer”, Adrian Vogel, Chief Technology Officer of littlehipstar.

“We win new customers in our stationary shops, among other things with staggered discount campaigns via the customer account. For example, we offer discounts. In this way, we try to attract our potential customers to the store and differentiate ourselves from others by offering advice and service. In the digital sector, cooperations with various influencers and manufacturers have so far proved successful”, Sabrina Eckl-Wintzer, Marketing and Social Media Manager at Kinnings Babythings.

“We have had good experiences with analogue models. For example, we have been very successful in displaying flyers at various locations and hot spots. The classic recommendation is of course also very important. We also do local cinema advertising, which is very well received”, Christian Klammer, Managing Director of Schuhtingstar.


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Link: Successful January issue of Supreme Kids.

Image: Luna Journal