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From 13 to 15 July, the Supreme Kids in Munich presented 140 exhibitors with more than 450 collections. It became apparent that in spring/summer 2019 strong colors were again completely in vogue. For the coming year, the focus will also be increasingly on Mini Me collections. The Luna Journal Business Talk took place again at this edition of the fair. This time, it dealt with the topic of influencer marketing. The exciting discussion was not to be missed by many and accordingly this recorded a high audience frequency.
The Luna Journal Business Talk was conductec for the fourth time as part of the Supreme Kids. On 13 July at 1 p.m. on the second floor of the MTC world of fashion, the topic of influencer marketing was discussed, how a successful cooperation between companies and influencers can develop. The talk was led by Fenke Gabriel Schwan, Social Media Manager of the Luna media Group. Among other things, the following questions were posed: When should a company deal with social media marketing? How does a company find the right influencer for it? What opportunities are there when it comes to a collaboration between influencers and companies? When does an inflluencer campaign start to be successful from an entrepreneurial point of view? The guests, consisting of Thomas Wetzlar, sales representative of Naturino, Martina Ganzbuhl of Griffiths Consulting, who develops social media concepts for brands, Adrian Vogel, social media expert of the online shop littlehipstar.com and Anne Höwler of the influencer agency Cover Communications, gave tips on how companies can tackle the topic and addressed the current debate on the labelling obligation of Posts.
“The conclusion from the talk is that especially in the children’s and family sector a sustainable cooperation with influencers and bloggers is important. Credibility is strengthened through long-term collaboration, and brand ambassadors are more likely to be sought than the quick hype on Instagram,” explains Social Media Manager Fenke Gabriel Schwan.
Luna Journal Business Talk connects
After the business talk, contacts were made between companies and agencies.
“I liked the Luna Journal Business Talk very much, especially the smooth organization, the interesting questions and the exciting discussion partners. After the talk, I made new contacts and gained interesting ideas that can be exciting for our customers,” sums up Martina Ganzbuhl from Griffiths Consulting.
“The Luna Journal Business Talk provided for an interesting exchange and even better networking within the industry,” says Thomas Wetzlar of Naturino.
Supreme Kids shines
Supreme Kids confirmed a consistently high visitor frequency on all three days of the fair. Particularly on Friday there was a high number of visitors. The participants came from northern Germany and Italy, among others. According to the Supreme Kids, this is due to the wide range of products that customers appreciate.
“We are only represented at the Supreme Kids in Germany. This fair covers everything our buyers need. That is why we have customers from Austria, but also from Hamburg, Sylt and Hanover,” says sales representative Peter Novacek.
Kirsten Bille, Managing Director Bille Fashiontrading (Petrol): “Supreme Kids is a reliable partner for us. The buyers include large houses and other very good customers who only come to Munich.”
“As always, the Supreme Kids was very well organized. In addition, the set up was professionally implemented. All in all, it was a successful fair for us with more than 30 orders,” said Thomas Wetzlar, sales representative of Naturino. Despite all this, he pointed out: “Nevertheless, it became apparent that the industry is undergoing profound change and great challenges await us in the future.
After the fair is before the fair
After the successful July edition of Supreme Kids, the next edition is already planned . It will take place from 25 to 27 January 2019 at the MTC world of fashion Haus in Munich.
Aline Müller-Schade, CEO of The Supreme Group, explains the success as follows: “The Supreme Kids offers great potential for new ideas and trends. This is what makes Munich so strong for designers, retailers and representatives of the fashion industry. Speaking of location: Munich is loved and attracts more and more merchants from far away.”
Impressions of the Supreme Kids
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Bilder: Supreme Group