Tom Tailor is seeking to grow with children’s fashion. The Hamburg fashion company, which is currently struggling with restructuring and weakening sales, has signed a license agreement with the Swabian Kids Fashion Group (KFG) through its own Kids division.

KFG has more than a dozen brands in its portfolio (such as Belly Button, Geox, Kanz, Pampolina, Marc O’Polo and Steiff). According to Tom Tailor, the co-operation with this children’s fashion specialist will expand the company’s distribution network and increase sales growth in a sustainable way.

The partnership begins on 1 June and includes development, production, and wholesale distribution as a licensed product for the next ten years. The focus will be on cost-efficiency, which the new partners describe as necessary. The first Tom Tailor Kids collection, designed by the Kids Fashion Group, is scheduled for spring 2018.

The collections will continue to be distributed through their e-commerce presence and shops, as well as through the group’s retail partners. KFG itself is active in over 30 countries and has more than 280 shops as well as a further 3500 points of sale, with 2000 in Germany alone.

A seamless transition

Both companies have been working closely together for months. This also applies to the employees who will move to KFG as part of the transfer of operations. This should ensure that the DNA of the fashion lines is preserved, and that the longstanding expertise is transferred to the licenced production.

“The licensing agreement means that our Kids business will benefit from the resources of a children’s clothing specialist,” said Thomas Dressendörfer, Chief Financial Officer of the Tom Tailor Group.

“Tom Tailor Kids is one of the most prestigious labels on the market and therefore the ideal addition to our brand portfolio,” explains Jürgen Beck, General Manager of Kids Fashion Group. “We look forward to continuing the brand with the same quality and design language. With our strong distribution network, we are well-positioned to expand the already strong brand recognition.”


Images: Tom Tailor