One of the probably most renowned order fairs in Central Germany starts into the next season. With around 120 collections, “QUARTERkids” will be presenting a wide range of products over a total of two days from 11 to 12 August. The advantage for buyers: since February this year, the “QUARTERkids” has been taking place parallel to the “QUARTERshoestart”. From now on, buyers from the kidswear segment can also draw inspiration from children’s shoes.

New concept by Regtrade AG

Regtrade AG, which is presenting a new concept this year, has been in charge of the organisation of the Central German trade fair for around two years. All MMC fashion fairs are thus brought together under the umbrella brand “QUARTER”. The term stands for around 17 million end consumers and 6,000 retailers who live in the MMC core Hinterland and thus represent a quarter of the German fashion market.

Central location for buyers

A further advantage is the central location of the fair in Leipzig/Schkeuditz due to comfortable travel and accommodation conditions. In addition to the direct airport, motorway and rail connections, a hotel is available to visitors directly on campus. “Exhibitors serve one of the largest hinterlands in Germany with a trade fair (the hinterland is the new federal states). You benefit from professional MMC marketing and invitation management and find ideal presentation possibilities for your collection. They enjoy high customer traction because their competitors are already there (especially the permanent tenants of the SOC Shoe Order Center and Kids Order Center),” says Nicole Steege, press officer of QUARTERkids.

MMC Mitteldeutsches Mode Center Leipzig

MMC Mitteldeutsches Mode Center Leipzig was founded in 1994. Since then, fashion brands, agencies and wholesalers have been showing their products in 200 showrooms on around 40,000 square metres of sales area. The portfolio includes women’s outerwear, men’s wear, KOB, shoes and accessories. Under the catch phrases “integration, information and innovation”, the interests of manufacturers and buyers are cooperatively brought together, even in times of increasing verticalization and concentration in the fashion industry.


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Image: MMC Leipzig/QUARTERkids