A new service from United Wardrobe enables fashion brands such as G-Star Raw to offer their unsold remainders.

United Wardrobe, known as an interactive marketplace for second-hand clothing, footwear and accessories, is expanding its range of services. Fashion companies now have the opportunity to offer remaining stock from their warehouses on the platform. This brings United Wardrobe one step closer to its goal of giving used and unsold products a new use.

G-Star Raw already uses service

The Dutch jeans and fashion brand G-Star Raw is one of the first companies to make use of this service. Private individuals already offered used clothing of the brand, but now G-Star Raw can offer unsold products at United Wardrobe for the first time. This corresponds to products that can also be found in the company’s own outlets.

“It is a good platform to give our unsold clothing a second life,” said a G-Star Raw spokesperson.

United Wardrobe is headquartered in Utrecht, the Netherlands. The company was founded in 2014 by Joep Dohmen, Thijs Verheul and Sjuul Berden. According to the company, the fashion marketplace has 2.5 million users and 1 million products on offer and is currently growing at an annual rate of 300%. This makes it the largest clothing marketplace in the Netherlands and Belgium.

In 2017, United Wardrobe received an investment of 1 million euros from Peak Capital to finance the development of international markets. Since then, the company has been expanding into new European markets. The platform is currently represented in the Netherlands, Belgium, France and Germany.


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Link: United Wardrobe expands its offering.

Image: G-Star Raw