The Wilhelm Lorch Foundation recently awarded its sponsorship prizes of more than 100,000 euros in Heidelberg. The award ceremony was held for the 60th time and honoured talented newcomers from the textile and fashion industry.

The awarding of the Wilhelm Lorch Foundation’s sponsorship prize is considered the most important congress of the fashion business in Germany. Around 500 invited guests from the fashion industry gathered at the Print Media Academy in Heidelberg on Wednesday.

The winners of the Wilhelm Lorch Foundation’s sponsorship award

The winners include 15 talents from the fields of creation, business and technology. Five prizes were awarded for creative work, four prizes in the business category and three works in the field of technology:

Promotion of further training in retailing

  • Nils Boelsen – Promotion of a part-time master’s degree in marketing and communication
  • Tabea Horstmann – Promotion of the dual Bachelor’s programme in Textile Business Management


  • Anne-Maike Jennrich – Master thesis “Development of an onsite personalization strategy for selected areas of marketing of a B2C online shop” University of applied sciences for economics, Mettmann
  • Lisa Kelm – Master thesis “Concept and design for the marketing of the designer fabrics of the label UNTER PINIEN”
    University of Applied Sciences, Berlin
  • Sara Lagodni – Master Thesis “Corporate Social Responsibility in Product Management. The development of a sustainable collection concept and communication approach illustrated by the example of bonprix Handelsgesellschaft GmbH”.
    University of Applied Sciences, Hamburg
  • Leyla Salavati – Master thesis “The impact of an experiential augmented reality retail app on fashion purchase intention: The moderation role of hedonic motivation. An explanatory study.” London College of Fashion, London


  • Vera Gail – Bachelor thesis “Research on fabric construction and contacting of a technology embedding e-textile for active body heating – softshell quality, available by the running metre, and flexibly cuttable”
    University of Applied Sciences Niederrhein, Mönchengladbach
  • Claudia Heller – Master Thesis “Digitilization in the Field of Action Household with the Focus on Laundry Care”
    University of Applied Sciences, Berlin
  • Sophia Wiskott – Master thesis “Flat knitted backpack straps. Automation and Optimization” Niederrhein University, Mönchengladbach


  • Yolanda Leask – Bachelor Thesis “Modern Felt: Sustainable Nonwoven Fabrics”
    Berlin-Weißensee Art Academy


  • Anna Fischer – Bachelor Thesis “The certain Female” Nordwestschweiz University, Basel
  • Katharina Christina Grobheiser – Bachelor Thesis “L(ifestyle) Train from Bushwick to Manhattan and back: Textile and fashionable signs in the form of Zeitgeist symbols and new style types captured and transformed into textile design” Niederrhein University, Mönchengladbach
  • Rebecca Heine – Bachelor Thesis “How to spell boy” University of Applied Sciences Bielefeld
  • Elisa Paulina Herrmann – Bachelor thesis “wear pf” Pforzheim University
  • Wanda Wollinsky – Bachelor Thesis “Now Showing Love” University of the Arts, Berlin

The winners have received prizes of 4,000 and 6,000 euros for their continuing education projects and around 8,000 euros each for their two educational institutions. A total of 102,300 euros in funding was invested for the next generation.

Promotion of Science & Research

The aim is to promote the professional training of the winners, including student support, as well as to support science and research. Furthermore, the Wilhelm Lorch Foundation invests in projects of the University of the Arts Bremen and the West Saxon University Zwickau.

Wilhelm Lorch Foundation

The foundation bears the name of the founder and publisher of “TextilWirtschaft” who died in 1966. As of December 2017, the foundation’s assets amount to a around 2.85 million euros.



Image: Wilhelm-Lorch-Foundation