From summer 2018, Europe’s largest online fashion retailer Zalando will also be offering its products in Ireland and the Czech Republic. By opening up new markets, the fashion retailer wants to win millions of new customers. In addition, expansion plans are also to be implemented for the German-speaking region.

The company announced on Monday (4.6.2018) that these were the first new markets since 2013. By expanding to the new markets, the company would supply a total of 17 countries. Zalando has around 24 million customers in Germany, Great Britain, Spain and France etc. The company announced that the two new markets could reach an additional 15 million people.

Expansion to Europe

Zalando’s product range is to be expanded to other countries in Europe over the next few years. Zalando board member Rubin Ritter is thinking of Portugal and Eastern Europe. Zalando invests a lot of money in order to grow quickly, to address more and more customers and to be able to supply them. As a result, the company was also in the red at the beginning of the year. New logistics centers are to be opened at regular intervals, the online offering optimized and the range of around 2000 brands expanded.

Zalando expands its portfolio

The Monki brand of the Swedish H&M Group will be added to the Zalando range from August on. Monki’s clothing is increasingly aimed at younger customers who also buy from competitors and Asos.

Zalando wants to reach even more people in Germany and Switzerland and will launch an English version of the German shop and an Italian version of the Swiss offer in the future.


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