The online giant Zalando is constantly trying out new forms of delivery. The latest project: In Denmark, customers can now pick up their parcels in the neighbourhood.

Whether delivery at particularly customer-friendly evening hours or in-home delivery using intelligent door technology: Zalando sometimes breaks new ground to increase customer satisfaction. Now there is another delivery option that many logistics companies are likely to observe with interest. A three-month test phase has recently started in Denmark, during which private individuals can register their home as a collection and drop-off point. Zalando customers will then be able to stop by between 4 p.m. and 8 p.m. for their order. The service will initially be available in selected residential areas in Aarhus and Copenhagen. The pilot project starts with up to 50 pick-up and drop-off points operated by private individuals. People who are regularly at home during the day can register. Zalando, for example, has its sights set on the self-employed, pensioners or parents. The private individuals receive a piece-based monthly payment for their service.

How does the logistics work in this pilot project?

Remko Bakker, Lead Zalando Logistics Platform Services: “At Zalando, we are constantly working on making the shopping experience even more flexible and convenient for our customers. The new pilot is an exciting approach to last mile delivery: Customers who travel a lot can have their parcel delivered conveniently to their neighborhood. Bundling deliveries also reduces the environmental impact.” Zalando is testing the service together with PostNord, the company’s logistics partner in Scandinavia. PostNord takes care of the delivery and collection of the parcels in the registered households. It also provides the IT infrastructure and handles customer communication. Zalando customers receive a delivery notification from PostNord by SMS or e-mail. The privately operated pick-up and drop-off points complement the nationwide network of Packstations and around 1,300 branches.

Zalando plans to significantly expand its business in 2019

Stine Sander, Head of E-Commerce and Communication, PostNord Denmark: “PostNord is open to new initiatives that drive the development and growth of online commerce and we are excited to test this new service with our partner Zalando. Customer needs are important to us and we are excited to see how Danish customers will adopt this new concept”. This new service should be another building block in Zalando’s expansion plans. The company is currently massively expanding its business. In the first quarter of 2019, the Group increased the number of active customers by 14.1 percent to 27.2 million. In addition, the gross volume of goods increased from 23.1 percent to 1.8 billion euros. Sales climbed by 15.2 percent to 1.4 billion euros. For the year as a whole, the company continues to expect a growth in the gross volume of goods of between 20 and 25 percent. Adjusted EBIT is expected to be between 175 and 225 million euros in 2019.

 

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Link: Zalando has started a pilot project for a new form of private package shops.

Image: Company

//KH