Articles in Market Reports

The six most important trends for retailers

For sure, conditions for retailers have changed permanently, especially in light of digitalisation. However, that’s no reason to hide or stick your head in the sand. On the contrary, only those who re…

June 15, 2017

Changes in the advertising market: online advertising overtakes TV

The global advertising market is facing a major change. According to the current Advertising Expenditure Forecast from the Zenith media agency, online advertising is expected to grow by 13% in 2017.

March 30, 2017

MYTOYS GROUP continues to grow

myToys, the leading online retailer for family shopping, can take stock of a successful 2016/2017 fiscal year: the e-commerce company’s sales rose to 556 million, a 10% increase compared to the previo…

March 24, 2017

Mini Rodini’s 2016 sustainability report: a focus on CSR

Mini Rodini has published its 2016 sustainability report. The report highlights important sustainability objectives, as well as social justice and environmental issues.

March 23, 2017

City centers and retail on the move

Growing internet trade, demographic change and urbanisation are causing problems for the retail business. The number of abandoned shops of smaller and bigger cities is increasing. High costs of good l…

March 23, 2017

Nomination and award for People Wear Organic

A good start to the season. The Bickenbach-based company has been nominated for the 2017 German Brand Award. The textile company has just celebrated a “very good” rating from the Öko-Test organisation…

March 7, 2017

Following its flotation, how popular is Snapchat in Germany?

The company, Snap, has just celebrated its flotation on the New York Stock Exchange. But its social network, Snapchat, is still comparatively small in Germany, as can be seen by examining its user num…

March 7, 2017

Media in the children’s room

The importance of introducing children to media products at an early stage is shown by the rapid advancement of digitalization. A new study reveals how elementary the smartphone is for children by now…

February 28, 2017

Good neighbours – trading partner Poland

The economy in Poland is booming. Nevertheless, the standard of living is still comparatively low. There are good long-term prospects for export-oriented German companies, but at the same time creativ…

February 11, 2017

Pushchair manufacturer Deltim reveals its export plans for Germany and around the world

Tomasz Machura, Export Manager of the Polish manufacturer Deltim, discusses why Deltim’s pushchairs are in such demand outside of Poland, what the company plans to achieve in Germany in the coming yea…

January 31, 2017