Articles in Market Reports

Online goes offline: why online shops are opening more and more bricks-and-mortar stores

Online first – that was the motto for many years. But more and more online shops are also opening up bricks-and-mortar stores. What are their reasons, and which different concepts are they using?

January 18, 2018

More sales through the use of promotional products

In 2016, 3.47 billion euros were spent in Germany on promotional products. As a result, promotional products rank just behind TV ad spending (in first place), and ahead of print, outdoor, radio, and o…

January 18, 2018

German retail trade records record growth

Sales in the German retail sector went up at a record pace in 2017. According to a calculation by the Federal Statistical Office (Destatis), retailers’ income at current prices was between 4.5 and 4.9…

January 16, 2018

Expenditure on clothing continues to decline

Consumers in Germany will spend more money in 2018, but they do not want to invest more than before in clothing and shoes. This is shown in a recent study by the Association for Consumer Research (GfK…

January 16, 2018

Parcel industry in transition: New solutions and concepts are in demand

At the latest the Christmas business has shown that the parcel industry is reaching its limits. The parting manager of Hermes, Hanjo Schneider, has his own ideas about what to do. Though companies lik…

January 4, 2018

Christmas business runs better online than in city centers

The German Retail Association HDE expects sales of 94.5 billion euros this year – an increase of three percent. According to a recent survey by the HDE, the money, however, does not reach all dealers:…

December 21, 2017

Germans are the most active online shoppers in Europe but not the most active online retailers

Germans are the most active online buyers in Europe. 80 percent of online shoppers shop online every month or more often via the Internet. What applies to German buyers does not apply to German online…

December 12, 2017

Black Friday loses importance for US retail

Black Friday, the day after Thanksgiving when US retailers traditionally begin the Christmas season, is just starting to break through in Germany. In the US, however, it is losing importance.

November 30, 2017

Prime locations – high rents are shaping developments

Rental prices for prime commercial properties have reached dizzying heights. The top five cities have commercial rents of between 280 and 360 euros per square metre. In Frankfurt, prime rents of up to…

November 28, 2017

Online retail is driving trade growth

Online retail continues to account for a large share of the total turnover of distance selling. This is confirmed by recently published figures from the Consumer Survey of the German Federal Associati…

November 7, 2017