Latest News

Joie on track: ready to break first ground with new hires

It was only in February that Joie GmbH announced its expansion plans and the relocation of its company headquarters. In March and April, the company had already hired five new employees and secured pl…

April 20, 2017

Five tips for a successful Product Presentation

An optimal presentation is required to arouse customers’ curiosity about a product. These five tips can be implemented on every budget.

April 20, 2017

“Transparency isn’t just a catchphrase for kikadu”

Produced under fair working conditions and in an environmentally friendly manner. We spoke with Andrea Kathrin Christenson, formerly an executive at Käthe Kruse, about her new lifestyle label, kikadu.

April 20, 2017

ROBOTICS BT Smart Beginner Set from fischertechnik

Children can design and become builders with the beginner’s kit “ ROBOTICS BT Smart Beginner Set” from the toy manufacturer fischertechnik. The Set “Made in Germany” is aimed at children aged eight an…

April 20, 2017

E-commerce: Market launch for petitoutlet.com

The luxury online store, Childrensalon.com, introduces its counterpart, the outlet site petitoutlet.com. The new site introduces “out-of-season” products as well as collections of popular children’s f…

April 20, 2017

Facebook remains the top dog in the social media area

Reach meets multi functionality: With technical innovations such as call-to-action buttons, live videos and so-called carousel formats, the social network also remains especially attractive for the fa…

April 18, 2017

Interview: Stephan Ahrens, Partner and responsible for CRM at Hagemeyer in Minden

“For me, the key to success is the emotional human component combined with individual qualified knowledge.”

April 18, 2017

CRM systems for optimising customer relations

Both retailers and software developers know that it’s five times more expensive to make a new customer than it is to keep an existing one. That’s why CRM systems are more in demand than ever.

April 18, 2017

House of Jamie launches “Baby Essentials & Home Collection 2017”

The Amsterdam label, House of Jamie, presents this year’s all-season collection for 2017. The collection includes timeless items for the children’s bedroom, such as bedding and basics for infants.

April 18, 2017

Family concept store: Smallable grows up

#smallablegrowsup! The concept store Smallable is expanding its range. To the delight of the “mothers target group”, the Parisian company is launching a ladies’ fashion collection with the typical Sma…

April 18, 2017

Concept stores offer more

They focus on their customers’ lifestyles. Many also sell children’s fashion, although there are very few children’s concept stores. But specialist retailers can learn a lot from them.

April 13, 2017

“Max Motor Dreams” – coming soon to a shop near you?

Ford is considering mass-producing its “Max Motor Dreams” children’s bed. The bed was designed for a promotional campaign from Ford Spain, which focused on the family-friendliness of Ford’s “MAX” fami…

April 13, 2017

haberlein & mauerer are now representing Britax Römer

The long-established company Britax Römer will begin working with häberlein & mauerer this spring. Going forward, the communications agency, which is based in Berlin and Munich, will coordinate all th…

April 13, 2017

Double feature: Käthe Kruse celebrates two jubilees this year

FROTTEE BABY and SCHMUSETUCH turn 50 and 20 years old this year, respectively. For generations, these classics from the house of Käthe Kruse have accompanied many children and remain popular to this d…

April 13, 2017

Starting out: “Oh Spatz” comes to market

“Oh Spatz” is a new baby sling label from Munich, seeking to present a subtle and fashionable alternative to the existing wraps.

April 13, 2017