MODERN LIFE The best sales arguments for children’s dishes

German parents not only invest well and willingly in children’s furniture, but also in baby tableware, and they are keen to invest in high-quality products. Luna Journal took a look at the exhibitor “…

September 6, 2018

MODERN LIFE Pacifier Trends 2018: Design with Function

While many Children love them, dentists often see pacifiers as problematic. The manufacturers react and develop numerous jaw-friendly innovations. Luna Journal talked to some companies about their inn…

September 6, 2018

MODERN LIFE Hipp with new product line for children from three years of age

Children want a snack, parents, on the other hand, attach importance to a healthy diet. With the Hipp children organic range, the company aims to satisfy both parties.

June 5, 2018

FASHION nyani & BARRIO: Soft Opening of the kids concept store in Munich

The baby and children’s fashion label nyani and the parents’ Playdate-App BARRIO launched their children’s concept store in Munich’s court on May 4, 2018 with an unofficial opening for customers. From…

May 8, 2018

MODERN LIFE Customers increasingly buy products recommended from social networks

The HDE online monitor shows: More than a fifth of all online shoppers have already become aware of a product through Facebook and the like and bought it afterwards. Skillful social media presence and…

April 18, 2018

MODERN LIFE Baby’s pap: Start-ups get the market moving

As a rule, parents of children of the complementary food age have the choice between small glasses or self-cooking. Now new players are getting involved in the baby food market: Recently, new companie…

April 12, 2018

COMPANIES Quality is often more important to parents than price

The Germans spend more than 7.2 billion euros a year on equipping their children and babies. This is a market with a great deal of potential, because the purchasing behavior often changes with the nex…

March 20, 2018

MODERN LIFE Another award for British cloth diaper company Bambino Mio

The British cloth diaper brand Bambino Mio has just been placed on the Business Excellence list by the editors of the European Business Awards. We spoke to the owner and founder of the brand, Guy Scha…

March 1, 2018

COMPANIES Tchibo Share offers children and baby clothes for rent

More and more companies are offering products for rent. Tchibo has joined this general trend. From 23 January 2018, the Hamburg-based retailer will rent out sustainably produced baby and children’s cl…

January 18, 2018

Lifestyle Award: “Red Dot” for innovative baby and children’s products

Several innovative baby and child products have received the “Red Dot” Award for design. The year’s best products will be graced by the award’s striking winner label, which is internationally establis…

January 11, 2018

Children's Fashion Spreadshirt expands Janosch collection to include bibs, rompers & co.

Spreadshirt is expanding its Janosch collection launched in 2015. Last year, the line recorded a 300 percent increase in sales on the Leipzig e-commerce platform. The figures and motifs of the German…

December 19, 2017

FASHION Briah: Latvian label for stroller bags enters the market

The Latvian designer Zīle Dāvidsone launched her brand, Briah, this year. The young label kind of is a continuation of the Dāvidsone Black Bag brand launched in 2014. With Briah, the designer now want…

December 12, 2017

Media Fake News: How companies seek to harm their competitors

Experts warn of a dangerous strategy of defamation by means of false reports Entrepreneurs with few scruples use deception tactics to slander their competitors. However, if companies spread false repo…

December 5, 2017

COMPANIES Family-friendly policies: an important profits driver

Flexible working hours, company nurseries, and teleworking are paying off for employers. Family-friendly policies bring up to a 40% return on investment for companies.

December 5, 2017

COMPANIES Vegan shoes for children: How big is the sustainability trend in this segment?

Shoes made of cork or bamboo, trainers made of organic cotton and recycled PET surfaces with recyclable soles, the shoe market is also affected by demands for ecologically sustainable production. Even…

November 30, 2017