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COMPANIES Social media expert gives tips for successful social media marketing

For companies, a social media presence has become indispensable and should therefore be integrated into the marketing st…

December 12, 2019

COMPANIES Cash registers – self-service systems are becoming more and more popular with customers

Hardly anything disturbs customers as much as waiting at the cash registers. As a recent study by the EHI Retail Institu…

December 12, 2019

COMPANIES Outlet center targeted for inferior fashion

Research by TV station RBB has shown that some outlet centers deliberately sell lower-quality clothing. The German texti…

December 11, 2019

Handel Licenses – Paw Patrol awarded as best topic of the year

The industry association Licensing International (formerly LIMA) has honored outstanding licenses. Among others, Paw Pat…

December 10, 2019

TOYS Stacking stones – founders reveal the concept of their movement toy

Communications manager Hannah König and managing director Stephan Schenk are the minds behind the stacking stones. With…

December 10, 2019

COMPANIES Toys “R “Us is back in the USA with new stores

The toy dealer wants to leave his insolvency behind him. In New Jersey, Toys “R “Us opened its first store with a new in…

December 9, 2019

MARKETS Study shows – physical-digital play concepts make children more creative

A neuroscientific study conducted by the Goldmedia Research Institute on behalf of Lego Hidden Side shows that the combi…

December 3, 2019

COMPANIES HDE sees record sales in Christmas business

For the last two months of the year, the association expects sales to increase by three percent to just over 102 billion…

December 2, 2019

TOYS Graupner Modellbau has filed for bankruptcy again

Once again the traditional model builder Graupner is on the brink of extinction. The South Korean parent company no long…

December 2, 2019

FAIRS & EVENTS Koelnmesse – Oliver Frese appointed new Managing Director

At the beginning of the year, Oliver Frese, former member of the Executive Board of Deutsche Messe AG, will take over th…

November 26, 2019

COMPANIES GOTS – These criteria must be met by distributors for certification

In the future, ecological and socially responsible textile production is to become a matter of course in the fashion ind…

November 26, 2019

HARDWARE Market for baby and children’s equipment grows only slightly

7.3 billion euros were spent on baby and children’s equipment in Germany last year. This means that this market grew onl…

November 25, 2019

COMPANIES Primark – more environmentally friendly than online shops?

For years, Primark has stood for “disposable fashion” and for its manufacturing conditions in criticism. Because of the…

November 21, 2019

FAIRS & EVENTS Spielwarenmesse to remain in Nuremberg until at least 2028

Spielwarenmesse and NürnbergMesse have prematurely extended their contract. This means that the important industry event…

November 21, 2019

COMPANIES Zalando – Trade union criticises employee monitoring

From a trade union point of view, workers at the fashion retailer Zalando are exposed to “anti-worker” surveillance and…

November 20, 2019