Luna Journal: Why do retailers need alternatives to regular sales channels?
August 25, 2015
When sourcing products and comparing prices, one-third of Germany’s online shoppers turn first to Amazon. By comparison, the use of Google or price-comparison websites is less frequent.
August 12, 2015
In 1976, the Swedish group ABBA landed a major hit with Money, Money, Money. For the band’s singer Björn Ulvaeus, money is still a hot topic.
July 10, 2015
Pop-up shops and private sales events: store owners in Berlin, London and Vienna reveal which channels they use beyond their normal business.
July 8, 2015
The Facebook page of Berlin children’s fashion label Petit Cochon is full of pictures of children in nostalgic-looking knickerbockers and jaunty caps. The owners, Selina Schweiker and Friederike Sirin…
June 19, 2015
Recent years have seen click & collect make substantial inroads in the world of cross-channel retailing. Indeed, around half of the large German multi-channel retailers now offer such a service –…
A flagship store can serve multiple purposes and there are no simple one-size-fits-all rules. It’s not necessarily about making a profit, but location is key.
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