In 2018 Baby Jogger will be rolling under the direction of MAPA GmbH
Haas Handelsagentur is terminating its contract with Newell Brands with effect from 31 December 2017. From 1 January 2018, the Baby Jogger brand will be taken over by MAPA GmbH, directed by Thomas Reichartz.
According to Sabine Haas, responsible for Sales and Marketing at Baby Jogger, both companies are striving to provide a seamless and smooth transition for their customers and media partners.
For nine years, Haas Handelsagentur has been a sales partner for Baby Jogger. The agency will remain the contact point for Baby Jogger in Germany and Austria until the end of 2017.
Pushchairs for sporty parents
In the mid-1980s, the Baby Jogger brand invented the first jogging pushchairs for sporty parents. The company’s founders were inspired by their own desire to continue their hobby, jogging, after the birth of a child and, above all, to share this with their children. There are now numerous models available on three wheels and four wheels for babies from birth on.
Since the company’s inception, the products have been further developed in many ways. Today, many Baby Jogger pushchairs feature the patented QUICKFOLD technology. This quickly turns the pushchair into a small and easy-to-handle package.
Image: Baby Jogger